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Extreme Hotels has just signed another awesome deal with the
‘daddy cools’ of the Middle East, Plantation Group Dubai, to
develop, roll out and operate 19 new Extreme Hotels across
the region over the next 7 years. The teams from both camps
have been in negotiations over the past few months and
signed this deal last week.
The planned roll outs for the new style Hotel chain are 3 in
Dubai, 3 in Oman and 3 in Saudi Arabia by 2009 with further
individual beauties planned for the UAE, Qatar, Oman
Bahrain, Kuwait, Egypt, Jordan, Syria and Lebanon through
the term.
Extreme Hotels, part of the Extreme Groups family of branded
businesses, is one of the world’s most revolutionary
lifestyle based hotel brands and focuses on offering
something new, different and exciting in the hotel sector.
Delivering affordable, high value, entertaining, active,
cutting edge sports based hotels located in the finest
extreme sports and urban destinations around the world.
Extreme Hotels deliver top quality innovative design with
high-end technology, revolutionary concepts and as you’d
expect the best local advice, and access to extreme sports
facilities, packages & equipment for all guests. They
launched Extreme Hotels in Cape Town in November 2006 to
amazing success, smashing through the sales targets and
forecasted stats within their opening year. From here,
Extreme were able to pin themselves on the map as a
deliverer of high quality customer service, sharp creative
interiors and funky new and innovative features and
concepts. This became the benchmark and the synergy between
Extreme and Plantation Dubai will only push the standards
higher.
The Plantation Group Dubai are the movers and shakers behind
the Plantation Polo & Equestrian Resort Dubai. Since the
company’s birth they have expanded into large scale
residential and tourism projects that are set to become the
world’s largest tourism and hospitality development.
Together with Extreme Hotels they intend to develop the
Extreme Hotels chain across the whole of the Middle East and
establish it as the leader in funk, fashion and flava.
‘We are really pleased about teaming up with the Plantation
guys. With their skills and experience and our Extreme
Hotels brand and support we are ready to break into the
sector and offer something new. This is the next part of the
puzzle for our global roll-out of Extreme Hotels’ - Al
Gosling, CEO of the Extreme Group
Tom Woolf from the Plantation Group added ‘the Extreme Group
have once again thrown out the rule book, and created a
hotel brand which sets pulses racing and offers adventure
and comfort in equal measure. Extreme’s relentless
commitment to pushing the boundaries, fostering innovation
in design and delivering high quality products are what
attracted us to create this partnership. In doing so,
together we can deliver a collection of hotels which really
offer something new and captures the essence of the Extreme
brand’s heritage across the Middle East.’
There is a large UK and Euro deal announcement coming
soon…watch this space!
For further information on Extreme Hotels please contact:
Gemma Parkinson (t) : +44 (0) 207 244 1000 (e):
gemma@extremeinternational.com
(w) :
http://www.extremeinternational.com
Note to Editors about Extreme Group
The Extreme Group and its family of companies were started
in 1995 by Al Gosling, founder of the Extreme Sports Channel
and is a collection of businesses, with a shared brand and
values. Aged 24, passionate about extreme sports and unable
to find a job that interested him, Al set up Extreme. Today
Extreme delivers a range of branded lifestyle products and
services including Extreme Hotels, Ex Stores, Ex Freshies
(Café Restaurants), Ex Element (courses and experience
business), Extreme Entertainment (TV), Extremepie.com
(online retail), Extreme Mobile (an MVNO mobile phone
network), Extreme Drinks, Ex Parks (sports based theme
parks) , Ex Time (watches), Ex Mayhem (paintball), Ex
Medics, Ex Publishing, Ex Rawstate (clothing/footwear and
equipment), Ex Travel, and Extreme Cred. Extreme employs 247
people and operates in more than 70 countries around the
world.
The Extreme Sports Channel gives the Extreme brand
continuous 24/7 exposure and reaches over 40 million homes
in 60 countries around the world.
Note to Editors about Plantation Group Dubai
Plantation Group Dubai are the owners and developers of
Plantation Polo & Equestrian Resort Dubai, which is a unique
equestrian community housing an exclusive collection of
luxury dwellings, catering for the elite, and an equestrian
centre which will have stabling for 800 horses and polo
ponies.
Since its inception the owners and developers of Plantation
have expanded into other large scale residential and tourism
projects within the Emirates. Construction of the HollyBolly
Hotel & Resort on Bawadi is scheduled to begin early 2008
and will be the first of 3 major new projects to be launched
in 2008. The HollyBolly contains 1250 rooms which is set to
become the world’s largest tourism and hospitality
development.
For further information on Plantation Group Dubai please
contact:
Tom Woolf (t): 00971 50 2547431 (e):
twoolf@plantationdubai.com
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