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The
CEO of the Extreme Group and founder of the Extreme Sports
Channel, Al Gosling, has decided to prove that his company
lives up to their name by letting the online community of
his new website,
ExBrag, take control,
choose his fate, and be dared by the most extreme and crazy
fools out there. The ‘Group Daddy’ and bona-fide dare-devil
has put himself up for the challenge of his lifetime. Users
have the chance to delve into their bizarre and obscure
imaginations and ‘Dare the Boss of Extreme’. They will have
2 weeks to get their wacky and potentially dangerous ideas
in with a further online poll before the final crunch day on
1st April. The countdown is on!! To ‘Dare the Boss of
Extreme’ visit:
http://www.exbrag.com/bet/9923-you-cant-dare
The Extreme Group, and the team behind Bragster, the online
bragging and daring website, has joined forces to create
ExBrag, the new ‘extreme’ focused web community. This all
new pumped up site has just launched. Think of it as Jackass
meets Facebook but better, a whole lot better.
ExBrag is a place to put your money where you mouth is, or
in ExBrag’s case, your ‘Brag Bucks’. Dare your friends and
be dared by others. It’s a web community of profiled users
who all dare and bet each other to do crazy things and then
post the evidence that their ‘quest’ has been achieved. If
you carry out your ‘dare’ you receive Brag Bucks and online
star status, why not brag about it! No money changes hand,
just the self assurance that you are indeed the don. Mad
dares and bets have included swimming in Trafalgar Square
fountain, opening a joint bank account dressed as Gorillas,
daring your mum to join, and betting that you will go to
university in your underwear.
There is the chance to win free clothing and gear, enter
competitions and meet a whole new group of people prepared
to take your dare on. As the hunger for new, targeted social
forums escalates, ExBrag answers the call. It combines both
the community feel of a social network and the content
appeal of YouTube. Dialogues and stories develop into a
backdrop for each person and their dare. You can interact,
challenge them, or join them and compete for Brag Bucks.
The partnership between The Extreme Group and Bragster has
been in negotiations over the past few months after a highly
successful first year for the guys at Bragster. It was set
up by Wim Vernaeve and Bertrand Bodson in 2006 and was
launched in January 2007. Bragster wants to increase their
already rapidly expanding fan base by tapping into the
hugely popular extreme sports arena.
At the same time the Extreme Group (www.extrememediagroup.com)
have been rolling out their business expansion which
includes Extreme Hotels, EX Freshies (cafes), EX Rawstate
Clothing, EX Hardware, EX Watches and EX Footwear among
others. ExBrag is their new exciting venture which taps into
Extreme’s core demographic.
Al Gosling, CEO of the Extreme Group, says of the new
partnership: ‘Following on from the phenomenon of the social
networks and YouTube, we have been able to harness a new way
of reaching our target market using our sense of style and
humour. Bragster has had amazing success in its first year
and the synergy between our 2 companies is a natural
progression for Extreme.’
Bertrand Bodson from Bragster adds ‘We are pleased to
partner with Extreme. The power of the brands they have
built over the past ten years, their unique marketing
capabilities, and as importantly, their daring audience, all
perfectly match with our online daredevil platform. Can you
imagine being dared to do your first skydiving jump or
backflip with all your friends betting you will chicken?
Extreme naturally rhymes with friends daring each other,
sharing video evidences and earning bragging rights.’
To Dare the Boss of Extreme:
http://www.exbrag.com/bet/9923-you-cant-dare
For more information on ExBrag please go to:
www.exbrag.com
For more information on Extreme please contact:
Gemma Parkinson:
gemma@extremeinternational.com
/ 0044 207 244 1000 (ext 202)
For more information on Bragster please contact:
Darshan Sanghrajka:
Darshan@bragster.com
/ 00 44 207 953
8362
ABOUT EXTREME
Extreme Group was started in 1995 by Al Gosling, and is a
collection of businesses with a shared brand and shared
values. Extreme delivers a range of branded lifestyle
products and services including, EX Element (extreme sports
courses and experiences), Extreme Hotels, EX Freshies
(cafes), Extreme Entertainment (TV), EX Stores,
Extremepie.com, EX Rawstate Clothing, EX Equipment, EX
Rawstate Footwear, Extreme Mobile (an MVNO mobile phone
network), EX Mobile Accessories, Extreme Drinks, EX Parks
(sports based theme parks), Extreme Cred, EX Time, EX Cover,
EX Decko, EX Publishing, EX Mayhem (paintball) and Extreme
Medics. Extreme employs 247 people and operates in more than
70 countries around the world. The Extreme Sports Channel
gives the Extreme brand continuous 24/7 exposure and reaches
over 40 million homes in 60 countries around the world. For
more information please see the ‘About Us’ section on
http://www.extremeinternational.com
ABOUT BRAGSTER
Bragster is the place to dare your friends online and brag
about it after posting evidence. It combines the power of
online communities with the fun of having dares, challenges
and bets among friends. The company was founded by Wim
Vernaeve and Bertrand Bodson in 206 and the site launched in
January 2007, reaching over 800,000 unique visitors from
over 150 countries by the end of its first year. The largest
markets by far are the United States, United Kingdom and
Canada. More information can be found at
http://www.bragster.com
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