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The Extreme Group, founders of the Extreme Sports Channel,
is launching their killer new EX Time watch range at
Baselworld (3rd -10th April 2008, Basel, Switzerland). The
entire new collection will be exhibited and with the recent
announcement of Chrono as UK distributor, EX Time are
pushing for global movement with this innovative collection.
The new leading edge range includes 14 new big ego designs
with innovative features and technology. Following on from
the huge success of their first range last year, which
featured the slick ‘Clip & Rip’ watch, they have developed
new styles which truly set EX Time apart from its
competitors. It is set against the backdrop of the sports
world but has moved towards a lifestyle brand that excites
and inspires. EX Time will be showcasing a range which not
only appeals to the sports market but bridges the void for
those who aspire to the lifestyle but don’t necessarily
participate in the sports.
The big, bold and beautiful are all out in force in the new
collection and their sharp style and edge lend them
credibility and distinction. The most revolutionary
timepiece within the range is ‘The Survivor’ which carries
Extreme’s ultimate seal. It is the new heavy hitter of the
group and has functions and features that satisfy the
demands of any hard core Extreme enthusiast. It’s advanced
heart rate monitor with chest belt links to your PC and
transfers that information into detailed graphs, analysis
and charts of your calorie count and bmi. It also has a data
link with animated graphics that will provide all extreme
sports geeks and freaks to possess the ultimate lifestyle
and sports evaluation kit. It is the definitive extreme
sports piece of equipment and a new technological advanced
watch bursting onto the scene.
‘The Elite’ and ‘The Ego’ are two watches which define the
new collection. Their chunky polycarbonate faces, silicon
bands and Citizen OS20 Movement reek of a rebellious style.
Sitting proud alongside them is ‘The Gospel’ which is a
watch of grace, flair and sleek features; it is water
resistant to 100m with a world timer and smooth stainless
steel band. There is also the development of the old
favourite ‘Clip & Rip’ watch with 2 new ladies styles; ‘The
Cliff Hanger’ and ‘The Chain Reaction’ in 5 new colours
following on from the huge demand of the original design.
EX Time will be exhibiting all at Baselworld from 3rd – 10th
April in Hall 5.0 Stand B41, check them out!!
For more information on EX Time please contact:
Gemma Parkinson: (e):
gemma@extremeinternational.com
(t): +44 (0) 207 244 1000
ABOUT EX TIME
With the vision and passion behind us and our sites set on
the sky, we have fashioned a new watches brand for you to
feast your face on. These timepieces are a statement which
defines your unique style and personality. Our mission is to
deliver well designed cutting edge watches that are loaded
with smart technology and look great round your wrist or
clipped to whatever you like. So while journeying life‘s
adventures, your Ex Time lives with you. These little
beauties are all being sold world-wide via a number of key
stores and on
http://www.extime.com
ABOUT EXTREME
Extreme Group was started in 1995 by Al Gosling, and is a
collection of businesses with a shared brand and shared
values. Extreme delivers a range of branded lifestyle
products and services including, EX Element (extreme sports
courses and experiences), Extreme Hotels, EX Freshies
(cafes), Extreme Entertainment (TV), EX Stores,
Extremepie.com, EX Rawstate Clothing, EX Rawstate Footwear,
EX Equipment, Extreme Mobile (an MVNO mobile phone network),
EX Mobile Accessories, Extreme Drinks, EX Parks (sports
based theme parks), Extreme Cred, EX Cover, EX Decko, EX
Publishing, EX Mayhem (paintball) and Extreme Medics.
Extreme employs 247 people and operates in more than 70
countries around the world. The Extreme Sports Channel gives
the Extreme brand continuous 24/7 exposure and reaches over
40 million homes in 60 countries around the world. For more
information please see the ‘About Us’ section on
http://www.extremeinternational.com |
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