Right…here you’ll find a bunch
of info on Extreme – who we are, where we came from, what our core
values are and what we believe in. Extreme was founded by Al Gosling
in 1995 and has been developed through a fundamental passion for
building the brand, making it happen and delivering a range of
products and services which all offer something new and different to
what is out there today.
Click on a logo to go straight to
information on that company or just scroll down to find out more!
Extreme began by working with TV producers to sell life style and extreme sports TV shows to broadcasters all over the world. Then in 1998 Al had the idea to create and launch a TV channel dedicated to the actions sports which many of us are passionate about. This idea then led us to found and launch the Extreme Sports Channel (http://www.extreme.com), across Europe in May 1999. It is now broadcasting into millions of homes around the world, across 60 countries and in 12 languages (In the UK you can check it out on Sky channel 419). It's the credibility and the constant 24/7 exposure that the Extreme brand receives via the TV channel, which has enabled us to move into a number of relevant areas where we offer products and services that deliver something new, different and innovative. We have a dual strategy of building companies in serviced based areas and forming licensing partnerships in product based areas. Today Extreme branded businesses cover: Hotels, Cafe Restaurants, drinks, Online and mail order retail, high street stores, clothing, footwear, watches, mobile accessories, pre-pay credit cards, travel and experiences, electronics and theme parks. Currently, the Extreme Group employs more than 250 people and is represented in 70 countries around the world.
For more info on the story so far click here.
At Extreme we do things differently. Unconstrained by convention we offer people something fresh and innovative and have the self-belief to make our ideas happen. We are a collection of fast moving, youth driven companies that have clear identities and spirit. Run by great people who are passionate, original, independent and equity-driven, our people are empowered to manage their businesses, listen to feedback and react quickly to ensure continuous improvement. Extreme is constantly evolving into new areas and carving fresh lines in mediums where we think we will make a difference.
Al Gosling (34) is CEO of the Extreme Group and founder of the Extreme Sports Channel. It is through his vision, drive and guidance that the Extreme Brand has grown to be the massive success it is today.
Al is completely passionate about the Extreme Group, Extreme sports
and helping promote entrepreneurship to the next generation. When
not in the office you will find him windsurfing, kite surfing,
flying, powder skiing, ice climbing or sailing somewhere in the
world. To find out more about Al – click here
Yep we’ve sorted you out with
somewhere to crash with Extreme
Hotels. We’ve made it our mission to
revolutionise what’s on offer in the
hotel sector today, and are rolling
out a chain of Extreme Hotels around
the world offering radical, high
value, low cost, ‘dance magic dance’
hotels, located slap-bang in some of
the world's finest extreme sports,
surf, snow and urban destinations
around the world.
Targeted at the young, dynamic and
energetic crowd, who are looking for
something that bit different, we
deliver high quality innovative
design, cutting edge technology and
of course, provide great extreme
sports facilities, adventure
packages & equipment to all our
guests at sweet, sweet prices. We
want guests to feel the mood and
atmosphere of the sports and the
lifestyle as soon as they walk
through the door... that’s why we’re
taking the social bar concept to the
next level. Focusing on getting the
environment both individual and
extraordinarily social to reflect
the guests that we have - We’re very
much striking a chord with
travellers who crave style, fun and
'the extreme' on the road. In one
word, Extreme Hotels are ‘Buzzing’!!
Extreme Hotel Cape Town Yes
we opened up the first of these bad
boys in Cape Town, South Africa on
the 1st November (2006).
The all-new 130-bedroom hotel is
located on the foot of Table
Mountain giving great access to all
that’s on offer. To give you a
taster, the bedrooms have an extra
length king size bed, walk in
shower, complimentary wireless
Internet access and flat screen LCD
TV, etc. Sound sexy? Well hold your
horses, the hotel extras include a
5-storey climbing wall on the
outside of the building, ‘Bose’
sound room for guest use, 6 sound &
vision chairs, swimming pool that
changes colour and has underwater
music, pool deck that overlooks
Table Mountain, non-smoking public
area with a dedicated smoking room
and a Breakfast, Lunch and Dinner
restaurant offering ‘the whole
shebang’.
How did we do it you ask? Well…
ourselves Extreme Group; Istithmar
Hotels; one of the world’s leading
hotel investment and asset
management firms, and Protea Hotels;
Africa’s leading hotel operator have
all got together to make it happen
and have secured initial funding of
£200 million for this new (Ad)Venture,
to create and roll out a new
groundbreaking and revolutionary
hotel chain called… yep you’ve got
it, Extreme Hotels.
Our goal at Extreme Drinks is to
deliver a completely radical,
totally natural, fully functional
range of Drinks just for you. Seven
drinks make up the collection from
the award winning Aqua Still with
its innovative "Hip Clip", our
incredible new range of Vitamin
Waters called Aqua Vits (no
artificial anything found in these
of course) to our completely natural
Energy drink, Extreme Energy with
Kombucha. With the completely new
and very different packaging (we
really went for it this time!!) and
the best natural ingredients we
could find, we’ve produced a
complete range of great healthy
drinks for any occasion. Hope you
like ‘em! Working with our fantastic
distribution partners around the
world ( who are all as passionate
about Extreme Drinks as we are ) and
with the Extreme Drinks brand
receiving continuous exposure 24/7
in over 60 counties from our sister
company the Extreme Sports Channel
the company has gone from strength
to strength, these little babies are
now available in over 20 countries
from surf beaches in France to the
Californian cost in the USA.
How It Happened
"One afternoon in August 2002, Tim
Day and Al Gosling, founder of the
Extreme and the Extreme Sports
Channel, were in Tarifa, southern
Spain. Tarifa is known for its epic
wind conditions, perfect for kite
surfing and windsurfing. However,
that day there was virtually no
wind, so with little else to do they
were hanging out at the "Spin Out"
bar on the beach shooting the breeze
and nursing killer hangovers. While
chilling in the Spanish sun and
discussing life, Extreme and the
recent success of another bullish
drinks company, they concluded there
was a gap in the drinks market and
an opportunity to launch a new
drinks company. The goal was to
deliver a range of natural fully "funk"tional
drinks, incorporating natural
ingredients to satisfy you across
any different lifestyle occasion.
They then spent twelve months
learning about the drinks industry,
developing the awesome range of
drinks and launched the biz in early
2004. The biz continues to go from
strength to strength.
Ex Parks is pioneering a new
generation of Extreme sports-focused
theme parks across the world. With
the traditional theme parks model in
decline, we are looking to deliver a
completely new, revolutionary
experience. We will combine all the
adrenaline, fun and entertainment of
a theme park with actual extreme
sports rides that everyone can get
involved in.
Anchored around the huge sports
facilities of state of the art skate
parks, double wave rides and even a
skydiving wind tunnel; our visitors
will be blown away by what's on
offer. The experiential area will
enable anyone of any age to come and
see what it’s like to ride a huge
wave or base jump off a cliff, but
without any risk to life or limb. A
massive ex-branded store will sell
all the leading clothing brands with
a wide choice of hardware and
technical gear on tap. It doesn’t
matter if you’re a beginner or a
pro, our expert staff will be able
to advise on the best gear.
The gaming area will be a computer
gamers' heaven where all of the best
games can be played on the most up
to date hardware attached to massive
flat screens, plus you’ll be able to
compete against a worldwide audience
via broadband link ups. All of this
will be overlooked by a great
viewing platform, to allow
spectators to enjoy the experience
almost as much as the riders!
Ex Freshies! “Fresh Food + Full-On
Moves!” Is the new ground breaking
café concept that we have developed
with a view to delivering a fresher
healthier option to all those coffee
shops out there. So from ‘DJ Crepe’
- flippin’ fresh crepes - to great
fresh healthy fruit juices and
smoothies, we are now rolling out 50
of these across the Middle East,
Turkey, Egypt and South Africa and
we have a number
of franchising discussions going on
around the world.
At the beginning of August 2007 the
World's first EX Freshies opened
it's doors in Time Square, Dubai.
With an awesome mix of healthy,
tasty, fresh food and a unique
style, decor and design it is an
epic move away from the boring,
generic, corporate coffee shops and
cafes that litter the high streets
today. EX Freshies is literally a
breath of fresh
air to the high street landscape,
mixing things up and giving people
more choice, more freedom, more
expression, more attitude and more
taste! There are now 4 open in Dubai
and one opening in Guilford, UK in
September 2008.
Extreme Entertainment is a fast moving, innovative, passionate global TV distribution, brand and IP licensing and merchandising company that provides broadcasters worldwide with entertaining, high quality and innovative content from a wide variety of genres. With established creative partnerships globally, Extreme Entertainment harnesses the best elements of the Producer / Distributor relationship in order to deliver great programming to all platforms including terrestrial, cable, satellite, broadband and mobile channels. We now offer an incredible catalogue of programming across a number of categories including Travel, Adventure, Lifestyle, Factual, Soccer, Science & Technology and of course Sports. With a leading position in the global TV market, Extreme Entertainment attends all the major television and licensing shows and counts National Geographic, Discovery, Sony Pictures Entertainment, Channel 4, BBC, FOX, and of course the Extreme Sports Channel amongst its broadcast clients. Alongside the TV distribution side, Extreme Entertainment has now developed a comprehensive licensing and merchandising service ensuring we can help our partners take full advantage of all opportunities available to them through the value of their IP rights across all areas. Extreme Entertainment was founded by Al Gosling in 1995 and is part of the Extreme Group.
http://www.extreme-entertainment.tv
Extreme Element’s goal is to help
open up extreme sports to as many
people as possible by offering the
best of extreme sports courses and
experiences out there. We are
looking to help break down the
barriers to a world that can
sometimes be tough to figure out how
to get into or where those places
are best to start - and if you’re
already doing it – to show you what
else is on offer out there. The team
at Extreme Element has been involved
in the extreme sports industry in
various guises for the past 10 years
and our experience and enthusiasm
for the sports has resulted in the
formation of Extreme Element. We
currently have the widest network of
accredited extreme sports centres
across the UK, offering an
unrivalled array of courses and
experiences. All in all our core
focus is to get more people actively
experiencing and involved in the
sports we love and to introduce at
least a small extreme element into
everybody’s life.
ExtremePie.com was born back in 2001
and since the day we arrived we’ve
made it our mission to unearth,
offer and deliver edgy, fresh and
funky clothing and accessories to
you at cracking prices direct to
your door, all backed by killer
customer service.
Whether you surf, skate, ski, or
just love the lifestyle and vibe
that surrounds these sports then
we’ve got what you’re looking for.
Mixing it up with everything from
boardshorts to bikinis, jackets to
beanies, we boast the broadest range
of both global and niche brands,
from Quiksilver and Vans to Addict
and Ezekiel.
Always on the lookout for new
brands, our buyers continue to trek
the globe to discover the next big,
or small thing! That’s just one
reason why we’ve become Europe's
largest leading online and
mail-order retailer of sports style
gear.
A full brand list is available on
the site, and remember this is
constantly changing as we track the
latest trends and listen to your
feedback, so don’t be a stranger and
please get in touch.
ExtremePie.com works because we’re
all passionate about what we do; our
staff skate, surf, and ride, and
being a part of the Extreme Group,
the guys that founded the Extreme
Sports Channel, we’re in good
company.
P.S! Extremepie.com has one of the
highest conversion rates on traffic
to sales and we pay a fee of 10% of
the sale value, so turn your traffic
into cash…so go on give it a go and
join our Extremepie.com affiliate
network. It costs nothing and you
get paid every month, we work this
via an affiliate partner plan. So if
you would like to get involved
please call or e-mail Ants on
anthony.clements@affiliatewindow.com
or click here for more details
EX Stores and
Exstores.com is where you can
check out and shop for everything we
have on offer including our clothing
and footwear, watches, skate boards,
hotel rooms, courses and experiences
and a whole lot more! Exstores.com
is already live and our 4000 square
foot flag ship Ex Store which will
also include our Ex Freshies cafe
will be launching in Guilford Surrey
UK in September 2008. We are rolling
out Ex Stores on a franchise basis
and we are currently looking for
passionate people to partner with to
help build and run these stores! The
EX Stores are not just regular
shops, but a lifestyle experience on
the cutting edge of fashion.
Competing with the average
“wannabe-fashionable” chains out
there, the stores focus on unique
clothes and a cool atmosphere for
people who want to wear and be seen
in something different. The EX
Stores franchise allows you to
become part of the most innovative
retail offers out there today and
one of the most successful and
internationally recognized sports
brands in the world.
Forget fashion doctors! Ex Raw State
is nearly here to save you from the
dregs of dreary high street fashion
and sort you out with some fresh
clobber… because we want you bouncin’.
If you’re full of beans and love the
extreme sports lifestyle, our
fashion range is going to knock your
socks off. We’re rolling out
everything throughout the coming
seasons from Long coats to Board
shorts, combining extreme sports
designs with a devoted new urban/
street look.
For you energetic boys and girls who
want to go trek a really BIG
mountain or carve fresh lines in the
deepest powder, then our tech range
will get you kitted out. We’ll have
you covered with everything from
Safari jackets to Snowboarding
salopettes.
And don’t say we don’t treat you
cheeky chaps. Because whether you
live an active or fashion orientated
lifestyle our accessories range
rounds off the lot - from Rucksacks
and Travel bags to Scarves and Hats.
ExtremeMob is the first pre-pay
mobile phone service designed
exclusively for anyone looking for a
mobile package to suit them. Cool handsets,
affordable calls, text bundles and
an awesome content experience will
mean you’ll have access to great
entertainment wherever you are. Plus
you’ll be able to chat and share
ideas on an irreverent community
area. Building on the ever growing
Extreme brand. Our aim is to keep
in tune with what you want, the
service will continually evolve and
remain credible to the core. The
pre-pay only service will be
available through a dedicated cult
website going live soon!!
For opportunities regarding Extreme
Mob in Russia, Ukraine, Australia,
New Zealand, Austria, Belgium,
Bulgaria, Cyprus, Czech Republic,
Estonia, Finland, France, Germany,
Greece, Hungary, Ireland, Italy,
Latvia, united kingdom, Lithuania,
Luxembourg, Netherlands, Poland,
Romania, Slovakia and Slovenia
please email
info@extrememob.com
Extreme Cred is our new Pre pay Card
biz. Our plan is to offer the best
pre pay cards and service out there.
The service is called UPFRONT, is
available with Maestro and works
like your pre pay Mobile phone top
up card but you use it like a credit
card. It’s the awesome alternative
to carrying cash, looks great in
your wallet and gives you the power
to keep your money safe. As It’s not
a credit card you don’t have to be
over 18 or have a bank account to
get one, so literally anyone can get
one!
It’s called UPFRONT because
it’s a pre pay card so you have to
pay UPFRONT before you can use it,
and we are totally UPFRONT about all
the charges and the way it works.
The best bit is you get all the
benefits of a normal credit card,
like withdrawing your cash at any
cash machine, buying stuff online,
and ordering your concerts tickets
over the phone etc. Our Extreme Cred
card can be topped up online, at any
Post Office, or at any shop…where
you see the yellow PayPoint sign.
P.S!
Extremecred.com has a great
conversion rate on traffic to sale
and we pay a fee of between £2 and
£5 per sale, so turn your traffic
into cash…join our Extremecred.com
affiliate network. It costs nothing
and you get paid every month, we
work this via an affiliate partner
plan.
If you would like to get involved
please e-mail Ants on
anthony.clements@affiliatewindow.com,
call 0208 269 4846 or
click here for
more details
It’s no secret that the world has
and is become increasingly
accessible, so for that reason we’ve
decided to take the step of covering
your ass with some appropriate
up-to-date travel insurance.
Don’t worry we’re not getting all
sensible on you, we just want to
make sure our most prized assets –
you – are getting the protection and
service you require on your travels.
Therefore we’re offering three
packages: Single trip, Annual
multi-trip, and Long stay, of which
all offer three levels of cover:
Relaxed; for you laid back lot,
Active; for you lively bunch, and
Extreme²; for all you adrenaline
junkies out there.
That’s right we’ve got your backs,
covering anything from hijacking to
heli-skiing. Why? Because we can!
Ex Travel is Here… A one-stop shop
for all your travel needs with that
Extreme ingredient. We specialise in
the supply of travel products to the
consumer direct, offering an
extensive range from Ski &
Snowboard, Surf, City Breaks, Hotel
Only, Car Hire, Ferry, Travel
Insurance… shall we go on?!
We’re proud to be independent and
unbiased, providing the latest
special offers while offering a safe
and secure online booking
environment, without ever
overlooking excellent customer
service.
Offering a ‘Best Price Promise’
along with flexibility and choice to
you ‘the customer’, we cater for the
mass market as well as committing
time and resource to dedicated
tailor made products supported
online by a specialist sales team.
Backed by efficient call centers and
staffed by experienced travel
professionals, all of whom are
passionate about travel, we’re
available to offer assistance and
guidance to customers 7 days a week.
The ethos behind Ex Travel is
clear-cut; we’re committed to
providing travelers with what they
want - when they want! That’s why
our fully trained and specialised
team has been assembled to generate
an effective blend of travel
industry expertise, planning to make
your travel planning as quick and as
simple as possible.
Check
your bad self… and your watch. Yep,
Ex Time is soon to bring you edgy,
en vogue watches to cater for your
extreme sports lifestyle. Dammit
brothers and sisters these watches
pack some serious ‘funk’, they’re
like a little personal rebel for
your wrist. And here’s some
technical lingo for you - every
watch ensures awesome calibre and
tensile strength. Now, to you and me
that just means they’re bloody well
built!
But wait there a sneaky second… for
you nutters who love to get stuck
into the sports as we do, our tech
range provides you watches that pack
a tad more of a serious punch. You
can use these watches to measure,
recall and analyse sporting info -
How fast you were, height you
jumped, and how fit you are can all
be calculated and recalled to
measure your performance. So, you
can finally realise how worthy or
how rubbish you really are!!
EX Mayhem is our ingenious, new,
off-the-wall biz setting the UK
Paintball industry on fire!! Through
an aspiration to help take the sport
to the success seen in the USA -
where Paintball is the 3rd largest
action sport, our aim is to utilise
the strength of our brand and
mass-media exposure to support and
expand the Paintball industry from
both a commercial perspective and as
a spectator sport. So we’ve launched
extrememayhem.co.uk, offering
premium paintball sites the
opportunity to re brand and use the
Extreme brand to help drive their
business forward and an informative
website designed to help you book a
skirmish online and provide a
conduit for all things Paintball in
the UK. "If you go down to the woods
today, you're sure of a big
surprise"
Well guys, we’ve only just gone and
brought you Ex Decko – our spanking
new large format picture and graphic
biz, turning your favourite extreme
sports pics into cracking canvas
prints and photo wallpaper. Our aim
is to provide you with a lasting
visual memory of your sport and
lifestyle, brought to you in an
easily accessible online browse and
buy service, while building on an
ever-evolving concept where the
sport becomes the star.
We work with up and coming
photographers and artists, as well
as big names, with a passion for the
sports you love. We bring affordable
iconic images all because we want to
help you cover up those boring
walls, plus you’ve got the chance to
collect all new special limited
edition prints. Each image is hand
crafted and digitally perfected to
the finest quality standards. Most
of our images are exclusive and all
carry the Ex Decko seal of approval.
And that’s not all… You can be the
star – just send us your favourite
picture and we’ll turn your
memorable moment into a fantastic
piece of art. If you think you’ve
really got what it takes, then we
want to help by featuring your work
for others to buy, encouraging you
to continue to be free to innovate
and create.
Adrenalin rush or a time to reflect…
this is art but not as we know it.
Extreme Medics are a cutting edge on
site medical team and combine their
skills and knowledge in extreme
sports with specialist paramedic
training, to provide medical cover
where the risk of injury is high and
where the event location is remote
and hostile. They understand the
environment you play in and the
injuries you receive more than any
other on site medical team in the
world. They are a team of highly
qualified and experienced paramedics
all with a wealth of experience
working in harsh and remote
environments, either as outdoor
instructors, mountain leaders or for
the military meaning they have the
skills to operate where other
medical teams just cant.
Extreme Medics use specially
prepared 4x4 vehicles modified to
operate in all terrains and in every
condition. The vehicles carry full
medical equipment enabling advanced
life support treatment for adults
and children along with specialist
primary care kits that cater for any
medical problem they may have to
deal with.
Operating a fully operational rescue
operation too with expertise in
mountain, underwater and offshore
rescue techniques, Extreme Medics
have the staff expertise, equipment
and experience to see you safe in
the air, on the land or in the
water.
Boardsports Source is the only trade
publication dedicated to the
European extreme sports market,
making it essential reading for
those who need reliable inside
industry information. The
pan-European monthly magazine,
launched in August 2002, is a joint
venture between Extreme Group,
Sports Business Magazine and Remedy.
Source is published in English,
French and German and distributed
throughout Europe to retailers and
industry.
Coming soon in 2007. We are in the
R+D stage of producing some funky
electronics just for you. From GPS
devices and MP3 players to Smoothie
makers, we have got it sorted.
