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VISION | PASSION |
Irreverence | FREEDOM |
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Right…here you’ll find a bunch of info on Extreme – who we are,
where we came from, what our core values are and what we believe
in. Extreme Group was founded by Al Gosling in 1995 (when he was
just 24) and has been developed through a fundamental passion
for extreme sports and the lifestyle that surrounds these
sports.
Extreme began by working with TV producers and rights
holders (like Gumball 3000) to sell extreme sports TV shows
to broadcasters all over the world. Then in 1998 Al had the
idea to create and launch a TV channel dedicated to the
actions sports which many of us are passionate about. This
idea then led us to found and launch the Extreme
Sports Channel
(www.extreme.com),
across Europe in May 1999. It is now broadcasting into
millions of homes around the world, across 60 countries and
in 12 languages (In the UK you can check it out on Sky
channel 419). It's the credibility and the constant 24/7
exposure that the Extreme brand receives via the TV channel,
which has enabled us to move into a number of relevant areas
where we offer products and services that deliver something
new, different and innovative. We have a dual strategy of
building companies in certain areas and forming licensing
partnerships in others. Today Extreme branded businesses
cover: drinks, retail, clothing, events, mobile, pre-pay
cards, travel, electronics, hotels and theme parks.
Currently, the Extreme Group employs more than 250 people
and is represented in 70 countries around the world. For
more info on the story so far
click here.
At Extreme we do things differently. Unconstrained by
convention we offer people something fresh and innovative
and have the self-belief to make our ideas happen. We are a
collection of fast moving, youth driven companies that have
clear identities and spirit. Run by great people who are
passionate, original, independent and equity-driven, our
people are empowered to manage their businesses, listen to
feedback and react quickly to ensure continuous improvement.
Extreme is constantly evolving into new areas and carving
fresh lines in mediums where we think we will make a
difference.
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Al Gosling (34) is CEO of the Extreme Group and
founder of the Extreme Sports Channel. It is through
his vision, drive and guidance that the Extreme
Brand has grown to be the massive success it is
today.
Al is completely passionate about the Extreme Group,
Extreme sports and helping promote entrepreneurship
to the next generation. When not in the office you
will find him windsurfing, kite surfing, flying,
powder skiing, ice climbing or sailing somewhere in
the world. To find out more about Al –
click About the Founder
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EXTREME HOTELS
Yep we’ve sorted you out with somewhere to crash with Extreme
Hotels. We’ve made it our mission to revolutionise what’s on
offer in the hotel sector today, and are rolling out a chain of
Extreme Hotels around the world offering radical, high value,
low cost, ‘dance magic dance’ hotels, located slap-bang in some
of the world's finest extreme sports, surf, snow and urban
destinations around the world.
Targeted at the young, dynamic and energetic crowd, who are
looking for something that bit different, we deliver high
quality innovative design, cutting edge technology and of
course, provide great extreme sports facilities, adventure
packages & equipment to all our guests at sweet, sweet prices.
We want guests to feel the mood and atmosphere of the sports and
the lifestyle as soon as they walk through the door... that’s
why we’re taking the social bar concept to the next level.
Focusing on getting the environment both individual and
extraordinarily social to reflect the guests that we have -
We’re very much striking a chord with travellers who crave
style, fun and 'the extreme' on the road. In one word, Extreme
Hotels are ‘Buzzing’!!
Extreme Hotel Cape Town
Yes we opened up the first of these bad boys in Cape Town, South
Africa on the 1st November this year (2006). The all-new
130-bedroom hotel is located on the foot of Table Mountain
giving great access to all that’s on offer. To give you a
taster, the bedrooms have an extra length king size bed, walk in
shower, complimentary wireless Internet access and flat screen
LCD TV, etc. Sound sexy? Well hold your horses, the hotel extras
include a 5-storey climbing wall on the outside of the building,
‘Bose’ sound room for guest use, 6 sound & vision chairs,
swimming pool that changes colour and has underwater music, pool
deck that overlooks Table Mountain, non-smoking public area with
a dedicated smoking room and a Breakfast, Lunch and Dinner
restaurant offering ‘the whole shebang’.
How did we do it you ask? Well… ourselves Extreme Group;
Istithmar Hotels; one of the world’s leading hotel investment
and asset management firms, and Protea Hotels; Africa’s leading
hotel operator have all got together to make it happen and have
secured initial funding of £200 million for this new (Ad)Venture,
to create and roll out a new groundbreaking and revolutionary
hotel chain called… yep you’ve got it, Extreme Hotels.
That’s a right touch…
Website
http://www.extreme-hotels.com
Email
gemma@extremeinternational.com
Tel
:
+ 44 (0) 20 7244 1000
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EX ELEMENT
Extreme Element’s goal is to help
open up extreme sports to as many people as possible by offering the
best of extreme sports courses and experiences out there. We are
looking to help break down the barriers to a world that can
sometimes be tough to figure out how to get into or where those
places are best to start - and if you’re already doing it – to show
you what else is on offer out there. The team at Extreme Element has
been involved in the extreme sports industry in various guises for
the past 10 years and our experience and enthusiasm for the sports
has resulted in the formation of Extreme Element. We currently have
the widest network of accredited extreme sports centres across the
UK, offering an unrivalled array of courses and experiences. All in
all our core focus is to get more people actively experiencing and
involved in the sports we love and to introduce at least a small
extreme element into everybody’s life.
Website
http://www.exelement.co.uk
E-mail
info@exelement.com
Tel
+44
(0) 1273 872243
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EXTREME CRED
Extreme Cred
is our new Pre pay Card biz. Our plan is to offer the best pre pay
cards and service out there. The service is called UPFRONT, is
available with Maestro and works like your pre pay Mobile phone top
up card but you use it like a credit card. It’s the awesome
alternative to carrying cash, looks great in your wallet and gives
you the power to keep your money safe. As It’s not a credit card you
don’t have to be over 18 or have a bank account to get one, so
literally anyone can get one ! It’s called UPFRONT because it’s a
pre pay card so you have to pay UPFRONT before you can use it, and
we are totally UPFRONT about all the charges and the way it works.
The best bit is you get all the benefits of a normal credit card,
like withdrawing your cash at any cash machine, buying stuff online,
and ordering your concerts tickets over the phone etc. Our Extreme
Cred card can be topped up online, at any Post Office, or at any
shop…where you see the yellow PayPoint sign.
Website
www.extremecred.com
Email
mark@extremecred.com
Tel
:
+ 44 (0) 20 7244 1000
Press
launch
Background
Information
here
Video
here
P.S!
Extremecred.com has a great conversion rate on traffic to sale
and we pay a fee of between £2 and £5 per sale, so turn your
traffic into cash…join our Extremecred.com affiliate network. It
costs nothing and you get paid every month, we work this via an
affiliate partner plan. If you would like to
get involved please e-mail Ants on
anthony.clements@affiliatewindow.com, call 0208 269 4846 or
click here for more details
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EXTREME ENTERTAINMENT
Extreme
Entertainment is one of the worlds leading television
distribution companies and supplies some of the world's leading
TV channels, IPTV networks and Mobile operators with fresh,
credible and attention-grabbing sports, reality and lifestyle
programming. Al Gosling started Extreme Entertainment it in
1995, It was the first Extreme Group company and quickly
established it as the worlds leading supplier of extreme sports
programming. As Extreme Entertainment has developed it has
naturally expanded into supplying other areas of programming
covering areas such as Football, Factual, Entertainment,
Lifestyle and Travel & Adventure. It has a long and well
respected position in the global TV market, and has an extensive
network of strong relationships with broadcasters, IPTV
platforms, mobile operators, media buyers, event organisers,
sporting federations, football clubs and programming producers
from all over the world.
Website
www.extreme-entertainment.tv
Email
chloe@extreme-entertainment.tv
Tel
:
+ 44 (0) 20 7886 0795
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EX DECKO
Well guys, we’ve only just gone and brought you Ex Decko – our
spanking new large format picture and graphic biz, turning your
favourite extreme sports pics into cracking canvas prints and photo
wallpaper. Our aim is to provide you with a lasting visual memory of
your sport and lifestyle, brought to you in an easily accessible
online browse and buy service, while building on an ever-evolving
concept where the sport becomes the star.
We work with up and coming photographers and artists, as well as big
names, with a passion for the sports you love. We bring affordable
iconic images all because we want to help you cover up those boring
walls, plus you’ve got the chance to collect all new special limited
edition prints. Each image is hand crafted and digitally perfected
to the finest quality standards. Most of our images are exclusive
and all carry the Ex Decko seal of approval.
And that’s not all… You can be the star – just send us your
favourite picture and we’ll turn your memorable moment into a
fantastic piece of art. If you think you’ve really got what it
takes, then we want to help by featuring your work for others to
buy, encouraging you to continue to be free to innovate and create.
Adrenalin rush or a time to reflect… this is art but not as we know
it.
Website
www.exdecko.com
Email
tim@exdecko.com
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VILEDGE
Welcome to the Viledge! Viledge is the worlds first action sports
focused social network capturing the essence of the music, video
gaming, art, shopping and fashion that make up the extreme way of
life. Viledge is totally unique, because it takes the community
based website concept and interactivity to a whole new level, and is
the first social network in the world to offer both 'real time live'
chat and ‘real time live’ interactivity together on one site.
This bad boy provides a distinctly progressive environment
reflective of the extreme sports community, creates a radical
experience for its users, delivers a cutting edge platform for them
to interact with each other on and offers a portal for businesses
both large and small to talk and sell to Viledge people. The whole
thing is based around facilitating personal interaction between
people online in a whole new way, using cutting edge technology to
deliver a visually rich fully animated three-dimensional world to
deliver users and businesses an unrivalled level of online
interaction.
Featuring tons of benefits from search engines to email to
displaying when contacts are online, Viledge has it! So as a citizen
of the Viledge, you are free to roam around the Viledge areas: the
Point, Borough, Hillside and Summit - taking in the sights, chatting
with the locals and having a good ol’ look around the shops and
forums - but above all you’re able to make friends, share stories
and have a laugh! - Your online community life is about to change
forever.
Website
www.viledge.com
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EXTREME RETAIL
Extreme Retail is
a multi-channel retailer selling via mail order, online, TV
shopping and the High Street. It is made up of two companies, Ex
Stores - a high street multiple, selling action sports fashion
and gear including BMXs, skate, and snowboards; and
Extremepie.com - Europe's leading surf, skate and snow e-tailer.
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EX STORES
Ex Stores is the
new high street multiple established to take the Extreme brand
offline to anyone who is into action sports and the lifestyle.
We've just opened state of the art stores in Brighton,
Canterbury and Leamington Spa and are currently re-branding the
Legends stores we acquired last year. Working with an eclectic
bunch of action sports enthusiasts all of whom have been in
retail for years, we aim to build the UK's leading chain of
action sports shops. Ex Stores will be the newest, freshest
chain to hit the high street and we've even got unique murals
in-store created by top hip hop graffiti artists from Scrawl
Collective.
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EXTREMEPIE.COM
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EXTREME DRINKS
Our goal at
Extreme Drinks is to deliver a completely radical, totally
natural, fully functional range of Drinks just for you. Seven
drinks make up the collection from the award winning Aqua Still
with its innovative "Hip Clip", our incredible new range of
Vitamin Waters called Aqua Vits (no artificial anything found in
these of course) to our completely natural Energy drink, Extreme
Energy with Kombucha. With the completely new and very different
packaging (we really went for it this time!!) and the best
natural ingredients we could find, we’ve produced a complete
range of great healthy drinks for any occasion. Hope you like
‘em! Working with our fantastic distribution partners around the
world ( who are all as passionate about Extreme Drinks as we are
) and with the Extreme Drinks brand receiving continuous
exposure 24/7 in over 60 counties from our sister company the
Extreme Sports Channel the company has gone from strength to
strength, these little babies are now available in over 20
countries from surf beaches in France to the Californian cost in
the USA.
HOW IT HAPPENED
"One afternoon in August 2002, Tim Day and Al Gosling,
founder of the Extreme and the Extreme Sports Channel, were in
Tarifa, southern Spain. Tarifa is known for its epic wind
conditions, perfect for kite surfing and windsurfing. However,
that day there was virtually no wind, so with little else to do
they were hanging out at the "Spin Out" bar on the beach
shooting the breeze and nursing killer hangovers. While chilling
in the Spanish sun and discussing life, Extreme and the recent
success of another bullish drinks company, they concluded there
was a gap in the drinks market and an opportunity to launch a
new drinks company. The goal was to deliver a range of natural
fully "funk"tional drinks, incorporating natural ingredients to
satisfy you across any different lifestyle occasion. They then
spent twelve months learning about the drinks industry,
developing the awesome range of drinks and launched the biz in
early 2004. The biz continues to go from strength to strength.
Website
www.extremedrinks.com
Email
anthonyl@extremedrinks.com
Tel
:
+ 44 (0) 20 7886 0759
Video
:
here
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EXTREME PARKS
Ex Parks is pioneering a new generation of Extreme
sports-focused theme parks across the world. With the
traditional theme parks model in decline, we are looking to
deliver a completely new, revolutionary experience. We will
combine all the adrenaline, fun and entertainment of a theme
park with actual extreme sports rides that everyone can get
involved in.
Anchored around the huge sports facilities of state of the art
skate parks, double wave rides and even a skydiving wind tunnel;
our visitors will be blown away by what's on offer. The
experiential area will enable anyone of any age to come and see
what it’s like to ride a huge wave or base jump off a cliff, but
without any risk to life or limb. A massive ex-branded store
will sell all the leading clothing brands with a wide choice of
hardware and technical gear on tap. It doesn’t matter if you’re
a beginner or a pro, our expert staff will be able to advise on
the best gear.
The gaming area will be a computer gamers' heaven where all of
the best games can be played on the most up to date hardware
attached to massive flat screens, plus you’ll be able to compete
against a worldwide audience via broadband link ups. All of this
will be overlooked by a great viewing platform, to allow
spectators to enjoy the experience almost as much as the riders!
Some Ex Parks will also include
Extreme Hotels. The food zone will have some of the world’s
funkiest bars and restaurants.
Website
www.exparks.com
Email
al@extreme.com
Tel
+ 44 (0) 20 7244 1000
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EX PUBLISHING
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EXTREME TRAVEL
Ex Travel
is Here… A one-stop shop for all your travel needs with
that Extreme
ingredient. We
specialise
in the supply of travel products to the consumer direct, offering
an extensive range from Ski & Snowboard, Surf, City Breaks,
Hotel Only, Car Hire, Ferry, Travel Insurance… shall we
go on?!
We’re
proud to be independent and unbiased, providing the latest special
offers while offering a safe and secure online booking environment,
without ever overlooking excellent customer service.
Offering
a ‘Best Price Promise’ along with flexibility and
choice to you ‘the customer’, we cater for the mass
market as well as committing time and resource to dedicated
tailor made products supported online by a specialist sales
team.
Backed
by efficient call centers and staffed by experienced travel
professionals, all of whom are passionate about travel, we’re
available to offer assistance and guidance to customers 7 days
a week.
The
ethos behind Ex Travel is clear-cut; we’re committed to
providing travelers with what they want - when they want!
That’s why our fully trained and
specialised
team has been assembled to generate an effective blend of travel
industry expertise, planning to make your travel planning as
quick and as simple as possible.
Instant
quote - Instant booking - Instant travel
Website
www.extravel.com
Email
tom.d@extremeinternational.com
Tel
+
44 (0) 20 7244 1000
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EX
FRESHIES Ex Freshies
! “Fresh Food + Full-On Moves!” Is the new ground breaking
café concept that will launch in Dubai on April 1st 2007.
Ex Freshies was developed with a view to delivering a fresher healthier
option to all those coffee shops out there, so from ‘DJ Crepe’
- flippin’ fresh crepes - to great fresh healthy fruit juices
and smoothies. We are now rolling out 52 of these little babies
across the Middle East, Turkey, and Egypt and have a number of franchising
discussions going on around the world.
Email
gemma@extremeinternational.com
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EX TRONICS
Coming soon in
2006. We are in the R+D stage of producing some funky electronics
just for you. From GPS devices and MP3 players to Smoothie makers,
we have got it sorted.
Email
nicola@extremeinternational.com
Tel
+
44 (0) 20 7244 1000
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EX MEDICS
Extreme Medics are a cutting edge on
site medical team and combine their skills and knowledge in extreme
sports with specialist paramedic training, to provide medical cover
where the risk of injury is high and where the event location is
remote and hostile. They understand the environment you play in and
the injuries you receive more than any other on site medical team in
the world. They are a team of highly qualified and experienced
paramedics all with a wealth of experience working in harsh and
remote environments, either as outdoor instructors, mountain leaders
or for the military meaning they have the skills to operate where
other medical teams just cant.
Extreme Medics use specially prepared 4x4 vehicles modified to
operate in all terrains and in every condition. The vehicles carry
full medical equipment enabling advanced life support treatment for
adults and children along with specialist primary care kits that
cater for any medical problem they may have to deal with.
Operating a fully operational rescue operation too with expertise in
mountain, underwater and offshore rescue techniques, Extreme Medics
have the staff expertise, equipment and experience to see you safe
in the air, on the land or in the water.
Website
http://www.extrememedics.com
E-mail
info.m@extrememedics.com
Tel
+44
(0) 20 8133 0222
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EVENTS
Our Events
division plans, organises and stages extreme sports and music
events, working with partners to align their brands with extreme
sports at a grass roots level. The philosophy is one of
continual improvement, fuelled by a genuine passion and active
participation in extreme sports and music. Extreme’s Global
Media Companies 10 years of expertise will mean any event will
have access to media and broadcast. By combining highly dynamic
extreme sports with live music, visuals and world-class
production values, we deliver structured and fluid events that
are unique, exciting and highly successful.
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Our core
values are and what we believe in.
The way we see things.
Before we move into an area and launch a new company we decide if it is a
good fit with what we believe in: can we have some fun while making it
happen and is the opportunity large enough? We don’t really want to do
boring stuff. We find an area that we’re able to break into and shake it up
by offering great products and services that will give us a point of
differentiation from anyone else.
We are not interested in just sticking
our brand on anything, it has to offer something new. In order for us to get
excited, we need to see how it will excite our customers.
Our core
values…
- We want to be
innovative, offering something new and different
- We want our
products/services to be good quality and value for money plus we want to
offer brilliant customer service
- We want to have fun
while making it happen
- We are on this planet
for a good time not a long time – so we aim to be as environmentally
aware and sound as possible in everything we do
These values are what we
believe in and we are continually growing these as the company develops.
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THE STORY SO FAR…
Who we are and where we came from
An entrepreneur from the very start Al’s first business venture included selling board shorts out of the back of his old battered red Renault 5 while studying for his exams! (About the Founder)
In 1995, aged 24, Al set up Extreme Entertainment (then called Extreme International) with the goal of establishing the world’s leading Extreme Sports TV Company. Running on a shoestring budget, from an office in a converted barn more akin to a mountain hut or surf-shack than the headquarters of a fast growing media company, Al rapidly agreed a number of deals with producers and broadcasters to sell and distribute extreme and action sports television programmes all over the world. The journey had begun...
In April 1998 Al believed there was an opportunity to take the programming library that had been built and create the world's first TV channel dedicated to extreme sports. The goal was to launch a 24/7 Extreme Sports Channel, the TV channel broadcasting action sports worldwide, via satellite to an under-served audience.
A logo was needed so Nick Paterson Jones, Nipper, Al and Jack the dog, spent some time in a basement studio creating, designing and refining the brand and logo. After a few days they emerged from the smoke-filled studio with the next challenge - to find funding. They spent months talking to lots of people who mainly just said it was a mad idea and would never happen. Undeterred by the non-believers Al eventually bumped into a large US Cable company called UPC who were in the middle of launching a bunch of new TV channels. They saw the opportunity with Extreme and following some good ol’ negotiations, the Channel started broadcasting from Amsterdam on 1st May 1999 to about 400,000 viewers.
Working with a number of the best production companies who covered the culture, the events, the fashion, the music, the lifestyle and of course the sports: skateboarding, surfing, snowboarding, BMX, Moto-X, etc, the Extreme Sports Channel was up and running. The channel's coverage grew very rapidly and today it is now broadcasting to more than 38 million homes across 60 countries in 12 languages, including SKY in the UK, Canal Satellite in France and Canal Plus in Scandinavia.
www.extreme.com
Growing the brand
In 2002, with the channel up and running, Al and Adam Oliver (who had joined Extreme from ITV) saw the chance to start selling extreme sports clothing and equipment online. With a great retail team onboard,
www.extremepie.com was launched. Today extremepie.com is Europe's leading online and mail-order surf, skate and snow shop. Having just undergone a complete makeover, extremepie.com sells more than 80 top brands including Billabong, DC, Quiksilver, Animal, Vans, O’Neill and Roxy, direct to customers all over Europe.
The same year, Extreme Publishing was established as a joint initiative with Andy Rice from Sports Business and Clive Ripley, founder of On Board and ASM. Boardsports Source magazine was launched – an extreme sports trade magazine, which now has a circulation of 15,000 and is published in 3 languages.
www.boardsportsource.com
Tarifa, Southern Spain, is well known for its epic wind conditions, perfect for kite and windsurfing. However, one day in 2002 there was virtually no wind, so with little else to do Al and his mate Tim Day, were hanging out at the "Spin Out" bar on the beach, shooting the breeze and nursing killer hangovers. While chilling in the Spanish sun and discussing life, they decided there was a gap in the beverage market for a range of drinks satisfying different lifestyle occasions.
In January 2003, Extreme Drinks launched with a completely natural range of ‘functional’ drinks, which are now sold in 18 countries including across Europe, UAE, South America, UK and the USA.
www.extremedrinks.com
In August 2004, we bought Legends, a high street surf shop chain of 22 shops, which had run into some trouble. We realised the need for an expert to run the business, so brought in a guy called Steve Hazell, who had been part of the team that built Snow+Rock.
2005 was a very busy year with the launch of our first Ex Stores and the re-branding of the old Legends stores. We announced our plan to launch Europe’s first youth focused mobile phone network Extreme Mob, an MVNO in partnership with Vodafone. Extreme Entertainment was merged with Media action sports to create SMT a new B2B Sports TV distribution and sports marketing company. Not stopping there, in order to get as close to the action as possible, Ex Medics was launched, offering a cutting-edge medical emergency service for hardcore events.
Today
2006 has been a nuts year, kicking off with the launch of Extreme Cred, our revolutionary pre pay card biz which works like your pre pay Mobile phone top up card but you use it like a credit card. As it’s not a credit card you don’t have to be over 18 or have a bank account to get one, so literally anyone from the age of 13 can have one! The best bit is you get all the benefits of a normal credit card, like withdrawing your cash at any cash machine, buying stuff online, and ordering your concerts tickets over the phone, etc, in addition to being able to top it up online, at any Post Office, or at any shop…anywhere you see the yellow PayPoint sign.
www.extremecred.com
This was closely followed by our announcement that we’re going to build a 3.5million sq ft Ex Park in Dubai – not bad hey?
www.exparks.com
Moving into the second half of the year just got that little bit crazier!! In October 2006, we launched www.viledge.com the first ‘Real Time Live’ site on the planet, which offers access to the lifestyle and social networks associated with extreme sports. In November 2006, we fancied launching three more online businesses, Extreme Element; our version of ‘Red Letter Days’ offering extreme sports courses and experiences
www.exelement.co.uk , Ex Decko; our large format picture and graphic biz
www.exdecko.com , and Extreme Mayhem; our off-the-wall biz geared to promoting and developing the UK Paintball industry as well as helping you book a skirmish online.
www.extrememayhem.co.uk
Not content enough with all of that in November, we went and launched Extreme Hotels, opening the First Extreme Hotel in Cape Town, South Africa. 130 bedrooms, all including an extra length king size bed, walk in shower, wireless Internet access and a Flat screen LCD TV. The hotel features include a 5-storey climbing wall on the side of the building, ‘Bose’ sound room, gourmet burger bar, pool deck that overlooks Table Mountain, and a swimming pool that changes colour as well as underwater music… so bloody cool!!
www.extreme-hotels.com
In December 2006 we launched Ex Travel, our one-stop shop for all your travel needs with that Extreme ingredient. Specialising in the supply of travel products to the consumer direct, offering an extensive range from Ski & Snowboard, Surf, City Breaks, Hotel Only, Car Hire, Ferry, Travel Insurance… and the rest. We offer a ‘Best Price Promise’ along with flexibility and choice to you the customer, catering for the mass market as well as committing time and resource to dedicated tailor made products.
www.extravel.com
Tomorrow
We’ve already got our new clothing label ‘Ex Raw State’ coming to you in 2007. The line will include an extensive fashion range; encompassing everything from Long coats to Board shorts, a technical range; covering everything from Safari jackets to Snowboarding salopettes, and an accessories range; incorporating everything from Rucksacks and Travel bags to Scarves and Hats. Even footwear is on the agenda!
Ex Time is also very close, bringing you edgy watches to cater for your extreme sports lifestyle, covering both up-to-date fashionable watches as well as those technical watches for you nutters who love to get stuck into the sports as we do. Additionally, Ex Books will be on the shelves very soon, with our series of ‘how to’ books… starting with Surfing, Snowboarding, Biking and Skateboarding editions.
We’re also working very hard to bring, Ex Eyez, Ex Tronics and Ex Cafés to the world, as well as a host of new Ex Stores back to the streets. Plus, watch this space for new Extreme Hotels popping up around some of the world’s finest extreme sport destinations and major cities. 2007… its gonna be big!!
Winner -
Essence of the Entrepreneur campaign
BT Business, in association with Growing Business magazine held a competition to uncover 20 incredible entrepreneurs who are pushing boundaries in the use of technology, carving out a place in an ever-changing world and taking a stranglehold on their market.
Over 250 companies entered. The judges sought highly sustainable businesses capable of significant growth, a desire to be different and an awareness of changing needs in society. The Judges remarked that Extreme is: “An exciting and successful company that is only going to get bigger.”
Al was snapped by world famous photographer Perou who has taken among the most memorable shots of modern-day icons such as David Beckham and U2. The results are impressive and were on display to the public in an exhibition at an exclusive London gallery.
www.btbroadbandoffice.com/entrepreneur
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Our core values are and what we believe in.
The way we see things….
Before we move
into an area and launch a new company we decide if it is a good fit with
what we believe in: can we have some fun while making it happen and is
the opportunity large enough? We don’t really want to do boring stuff.
We find an area that we’re able to break into and shake it up by
offering great products and services that will give us a point of
differentiation from anyone else.
We are not
interested in just sticking our brand on anything, it has to offer
something new. In order for us to get excited, we need to see how it
will excite our customers.
Our core
values…
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We want to be innovative, offering something new and different
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We want our products/services to be good quality and value for money
plus we want to offer brilliant customer service
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We want to have fun while making it happen
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We are on this planet for a good time not a long time – so we aim to
be as environmentally aware and sound as possible in everything we
do
These values are
what we believe in and we are continually growing these as the company
develops.
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