05 Jan 00
EXTREME SPORTS CHANNEL / WWW.EXTREME.COM to attend NATPE 2000 Stand 1511-46 British Pavilion
The EXTREME SPORTS CHANNEL and www.extreme.com will be attending the forthcoming NATPE 2000 in New Orleans on 24th ñ 27th January 2000 Stand No.1511-46 in the British Pavilion.
The world's first Extreme Sports Channel, launched May 1st 1999, best described as a cross between MTV and a sports channel, is a joint venture between Extreme International and UPC (Europe's largest cable operator).
The EXTREME SPORTS CHANNEL is the first sports channel in the world to have cleared its programming and live sports event rights for internet broadcast and is developing this via www.extreme.com with some of the world's leading Internet Video Producers and Web Streaming Platforms.
Alistair Gosling, Group CEO, stated "We are incredibly excited about the convergence of television and the internet and the opportunities this is going to offer. Having been in the broadcast content business for 5 years, with a library of over 3,000 hours of television content cleared for internet broadcast, it is certainly going to be an exciting show".
www.extreme.com
is the URL owned by the Extreme Sports Channel, a pan-European 24 hour sports channel with a growing subscriber base of 5 million which launched on May 1st 1999.
www.extreme.com
will become the focal point for people looking for anything to do with extreme sports, and will operate as follows:
branded with the "EX Extreme Sports Channel" logo, it will act as the web-site for the channel, enhancing the viewer experience with information (statistics, profiles, locations, schedules etc) relating to the programmes broadcast on the channel;
it will stream video content direct to viewers' computers with live events around the world and have a clip and programme video on demand service available. The Extreme Sports Channel's content is also cleared for web-streaming on a 24 hour "live" basis, enabling us to use the internet as an alternative means of delivery for the normal broadcast channel to the viewer;
acting as a portal and point of entry for enthusiasts seeking extreme sports web experiences and information;
providing viewers with other participatory content - from games, to the opportunity to mail in photos, video sequences and written stories, it will act as a community site for extreme sports enthusiasts;
it will link to our dedicated online retail shop providing a range of products and services to the customer, including clothes, equipment and holidays, and link to third party retailers where required.
www.extreme.com will build upon the fact that the highest proportion of web users are within the same demographic as those who participate in or are interested in extreme sports.
Without any marketing, www.extreme.com is already receiving 15,000 ñ20,000 hits per day.
Stage one launch ñ December 1999 Stage two launch ñ February 2000
We would welcome the opportunity of discussing the Channel and www.extreme.com with you and look forward to meeting you at NATPE.
If you require further information please look at www.extreme.com
or alternatively do not hesitate to contact us.