2001
EXTREME SPORTS CHANNEL AND EXTREME INTERNATIONAL ARE ATTENDING NATPE IN THE
BRITISH PAVILION, NORTH HALL - BOOTH 1663
THE EXTREME SPORTS CHANNEL CONTINUES EXCELLENT GROWTH ACROSS EUROPE WITH EXPANSION INTO S. AMERICA, N. AMERICA, INDIA AND AUSTRALIA ON SCHEDULE FOR 2001 AND EXTREME INTERNATIONAL DISTRIBUTES THE LEADING SERIES' IN EXTREME SPORTS, BLUETORCH TV AND CORE CULTURE
"I love what we do. I live it and breathe it. This is truly an exciting time to be in our business," said Extreme Group Ltd., Managing Director, Alistair Gosling energetically when discussing his company's global leadership position in Extreme Sports broadcasting, programme distribution and event development.
And if the projected growth of the Extreme Sports Channel worldwide, the addition of the most significant series' in North American production, and the success of the inaugural World Extreme Games in Melbourne, Australia (345 mm homes delivered across five continents) are any indication, then the Extreme Group is poised for exponential growth in 2001.
The Extreme Sports Channel: The Extreme Sports Channel itself, is a global 24 hours sports network that features programs and live events from the action, adventure and alternative sports genres. It is a joint venture between the Extreme Group and United Pan-European Communications - UPC (the largest cable operator in Europe, 9M subs). Delivered via a network of satellites, the channel, initially launched in Amsterdam May 1999, is now broadcasting in 4 languages across 18 countries in Europe; recently culminating in the UK launch on Sky. With planned launches for South America, North America, India and Australia by the end of 2001.
Extreme International: Extreme International is the distribution and production division of the Extreme Group, and has been specializing in Extreme Sports programs for five years. The company is now the world's leader in this specialty. Ben Barrett, the company's Director of International Sales noted, "Over the last few years our producer relationship and library have evolved to the point where we are considered the "go to" company for the most dynamic content in Extreme Sports. When we started this business, we had to focus a lot of time and energy on educating program buyers to the genre itself. Now they know exactly what they're looking for. They know Extreme Sports programming is the perfect, compelling vehicle to speak to the independent spirit of Gen - Y, and by default, so do the advertisers targeting that generation. That advertising base is broad reaching globally from Pepsi to Nestle to Gillette."
Mr. Barrett also commented that Extreme International has made a focused effort on building its distribution base to over 600 hours of Adventure Travel, Nature & Wildlife, and Technology programming. These genres are a first cousin, and in many ways speak to the same generation as Extreme Sports content. www.extremeinternational.com
Note: See below for new programming in the '00 - '01 Catalogue
The World Extreme Games (WEG): WEG 2000, was staged as the alternative Olympics in Melbourne, Australia from December 1-3. The event brought together the top extreme sports stars in the world competing at the first international games of its kind.
Executive Producer for US television, Lloyd Adams, stated that, "The Games were a truly global event, providing top quality programming for the Extreme Sports Channel and broadcasters worldwide. Beyond 20 hours of programming on Fox here in the US, which was a coup, we delivered the event to 345 mm homes on 5 continents for 1hr specials and multi-part series (includes Fox 60 mm homes), and 200 mm homes through magazine shows. We definitely captured the energy of the Games, and translated it provocatively to our audience."
Broadcasters included: Fox - US, AXN - Latin America, Network 10 - Australia, Channel 4 - UK, AXN - Pan Asia, DSF - Germany, JSky Sports - Japan, to name a few. In addition the event was covered internationally by: 64 newspapers, 58 magazines, 35 newscasts, 27 websites and 21 radio shows. The 2001 Games are scheduled for London last quarter of 2001.
www.extreme.com - is the web site address for the worldwide Extreme Sports Channel, also a joint venture with UPCtv and is being run as a separate company. It will enhance the viewers experience of the broadcast channel and act as the portal for the online extreme sports community. Most of the Extreme Sports Channel content is cleared for Broadband and narrow band streaming and www.extreme.com will be the focal point for this. www.extreme.com is also being developed as a fully interactive internet channel, which will be supplied to all new carriage platforms globally thus extending and exposing the brand very rapidly around the world.
The Extreme Shop - The Extreme Group recently announced an exciting new project currently in the latter stages of development. Extreme Shop is a new adventure-packed TV retail mail-order e-tail shopping business dedicated to extreme sports and lifestyle. The Extreme Shop will cover all extreme sports and include snowboarding, surfing, skating, windsurfing, body boarding, mountain biking, and lifestyle wear.
The management team of the Extreme Group Ltd., looks forward to meeting with
you at the NATPE show January 22nd - 25th. If you have questions regarding any
and all aspects of Company business please visit our website WWW.EXTRMEINTERNATIONAL.COM
or you may communicate with them directly.
Al Gosling
CEO - Managing Director
Cell: 44-776-762-3332
Email: al@extreme.com
Ben Barrett
Director of International Sales
Cell: 44-7771-178-4838
Email: ben@extremeinternational.com
Andy Warkman
Director of Programming & Acquisitions- Extreme Sports Channel
Cell: 44-781-842-4327
Email: andy@extreme.com
Lloyd Adams
Chief Operating Officer - North America
Cell: 760-420-9842
Email: Lloyd@extreme.com
Adam Nagler,
Director of Press & PR for USA
Cell: 310-663-3840
Email: anagler@extreme.com
For more information, logos or pictures from the EXTREME GROUP please contact:
Lynn Seymour,
Press Department,
EXTREME GROUP
Tel +44 1787 479000
Fax +44 1787 479111
Email: info@extremeinternational.com
Web : http://www.extremeinternational.com
EXTREME SPORTS - NEW PROGRAMMING FOR THE '00 - '01 CATALOGUE
World Extreme Games
1 x 60 mins special
20 x 30 mins
The World Extreme Games (WEG). WEG 2000 was staged as the alternative Olympics
in Melbourne, Australia from December 1-3. The event brought together the top
extreme sports stars in the world competing at the first international games
of its kind.
The World Extreme Games was a truly global event, providing top quality event
programming for the Extreme Sports Channel and broadcasters worldwide. 345 mm
homes delivered on 5 continents for 1hr specials and multi-part series. 200
mm homes delivered through magazine shows. Broadcasters included: Fox - US,
AXN - Latin America, Network 10 - Australia, Channel 4 - UK, AXN - Pan Asia,
DSF - Germany, NHK - Japan, to name a few. In addition the event was covered
internationally by: 64 newspapers, 58 magazines, 35 newscasts, 27 websites and
21 radio shows. The 2001 Games are scheduled for London this coming August.
Available : December 2000
Core Culture
26 x 60 mins
Core Culture is a stylistic, cutting-edge one hour weekly programme showcasing
the lifestyle, music, personalities and sports of the "alternative"
youth culture. Top events include World Championships of Snowboarding, World
Wavesailing Championships, Aloha Classic and freestyle Motocross Blow Out.
Available: now
Bluetorch TV
65 x 60 mins
Blue torch is your regular dose of skateboarding, snowboarding, surfing, freestyle
moto-x, BMX, wakeboarding, lifestyle, music, videos and gear. Keeping you tapped
into what's really going on in action sports and youth culture.
Available now
Concrete Wave
13 x 26mins
Skateboarding has been an integral part of the youth experience for over 40
years and Concrete Wave, a brand new production, presents all aspects of this
exciting sport. Looking at the history, the innovators of the sport and the
present days stars. Includes tips and tricks from the top pro's. This is the
ultimate skateboarding series.
TECHNOLOGY
The Internet Revolution
13 x 24 mins
Voiceover documentaries examining the revolution the Internet has wrought on
our world. Each programme investigates one topic like Health, Politics, Shopping
and interviews key players.
Available: now
The Future Makers
6 x 24 mins
Behind-the-scenes reports investigating the world's most famous technological
landmarks, including NASA and Universal Studios, showing the viewer how fantasy
can become reality.
Available: in development
FAQ
6 x 24 mins
Leading technological experts provide answers to questions covering all aspects
of technology like what is the world's most powerful computer and will virtual
reality ever equate to the real thing?
Available: now
Techno Clubbing- The Lounge Goes Clubbing
6 x 24 mins
The technology behind the 21st century club experience. Looking at sound systems,
visuals, deck design and webcasting at the UK's biggest and coolest nightclubs.
Voiceover narration.
Available: now
DLX
54 x 24 mins
On-line chart show for the latest and coolest musical and visual websites, exploring
the best, worst, and most visited sites and offering bargain hunters tips.
Available: now
The Right Stuff
18 x 24 mins
A stylish, aspirational magazine style show reviewing the latest kit and gadgets
on the market, such as televisions, phones, cars, boats, technological items
and hi-tech sports equipment worthy of admiration and money.
Available: now
The Creative Files
12 x 24 mins
This magazine delves beneath the surface and goes behind-the scenes to focus
on the technology and creativity surrounding some high-profile entertainment
projects. The series meets the biggest names in the multi-media business and
follow projects from concept to completion.
Available: now
MOTOR SPORTS
High Octane
13 x 30 mins
Motorcycles and anything with a motor - if it burns gas, High Octane covers
it. Outdoor adventures with a myriad of motorized vehicles are the backbone
of this series which addresses young adults.
Available: now
World Series Jet Sprints
12 x 30 mins
High powered V8 jet boats race at 130kph around a winding course in a spectacular
race against the clock. Best described as Drag Racing on water, it is an adrenaline
charged series full of thrills, spills and split0second decisions. The 2000
series covers races of two classes, Class1 is the superboats and Class 2 is
the international group
Available: May 2001
MAINSTREAM SPORTS
Player to Player
13 x 30 mins
The 'Player to Player' series, hosted by Wayne Player, features appearances
by his father Gary Player and other celebrities from the world of sports, entertainment
& business. Each episode is shot at a different resort where Wayne and guest
will play several holes. Each show will also include tips, highlight the latest
equipment and apparel and a 'Beat the pro' cash prize contest.
Available: now
ADVENTURE & TRAVEL
Travel Travel
9 x 30 mins
Three resident hosts, chosen for their different skills and interests, travel
the world to exciting and exotic locations, big modern cities and small quiet
towns, visiting restaurants, hotels and the many tourist attractions on offer.
Destinations include:
St Martin, Barbade/Ste lucie, Tahiti, Ottawa, Britanny, Florida, Cajun country,
Utah Alberta, Bora Bora.
Available: now
Weekend Explorer
13 x 30 mins
The show takes viewers to destinations throughout North America and focuses
on the adventure travel and ecotourism activities available at a new destination.
Searching out the best-kept secrets as well as exploring the more traditional
landmarks, we will visit wonderful sceneries such as the Lassen Volcanic National
Park or The Death Valley.
Destinations include:
Eureka, Anza Borrego, Cape Cod (Massachussetts), Bar Harbor (Maine), Lake Tahoe,
Lassen Volcanic National Park, Hana & Maui (Hawaii), Kenai (Alaska), Carmel
(Monterey), Mariposa, Crystal River (Florida), Catalina Island, Big Sky &
Yellowstone, Queen Charlotte Islands (British Columbia), South Padre Island
(Texas), Grand Canyon, Rosarito & Ensenada & Baja (Mexico), La Jolla,
San Diego, Durango (colorado), Mammoth, Death Valley, Hidden desert Oasis &
Baja (Mexico).
Available: now