09-07-2001
EXTREME LAUNCHES NEW SPORTS RETAIL OPERATION
Extreme Group is proud to announce the launch of Extremepie - The Shop, a new retail arm under the EX brand utilising mail order (catalogue), t-commerce (TV shopping - coming soon) and e-commerce (extremepie.com).
Extremepie - The Shop specialises in selling high demand "brand-name" gear for extreme sports including snowboarding, surfing, skating, windsurfing, body boarding, mountain biking, wakeboarding, bmx and moto cross. This exciting venture has the full backing of the leading brands such as Quiksilver, Reef, Rip Curl, Billabong, Vans, Globe and DC.
Alistair Gosling, CEO/Managing Director of Extreme Group said: "It is very exciting to see Extreme Group diversifying in to the retail space and this opens up some huge opportunities for us. With Roger Moon and Ian Madden managing this new company, we are looking forward to Extremepie - The Shop growing from strength to strength."
Extremepie - The Shop enjoys a unique relationship with the Extreme Sports Channel that will guarantee exposure to a huge targeted audience, and it will be promoted on-air and via the channel's website - www.extreme.com. The Extreme Sports Channel - a 24 hour/7 day channel broadcasting the best from the world of extreme and alternative sports - has successfully launched across 20 countries in Europe. Extreme Group has established Extremepie - The Shop to cater for the needs of their channel's audience and the thousands of participants and fans of extreme sports around the world.
The dynamic and customer-focused approach of the management team will help ensure that the shop surpasses customers' expectations. The experienced and enthusiastic team will be on hand to offer help, recommendations and, most importantly, to listen to requirements. Extremepie - The Shop will offer the opportunity to buy online or by mail/telephone order and will be accessible to the widest possible community of customers.
Roger Moon, Director of Operations said: "This is an exciting opportunity to establish a true multi-channel retail organisation. Forget what has gone before this is the first of a new breed. All our staff are passionate about this project and our position in the worlds fastest growing market. Everyone needs to look cool!"
The long-term goal is to develop a global extreme sports retail business under the EX brand. As the Extreme Sports Channel launches into the rest of the world and with the continued growth of extreme sports, Extremepie - The Shop is perfectly positioned to take advantage of new and exciting opportunities as they arise. Extreme sports enthusiasts from anywhere in the world will be able to easily source the latest products from a core-focused store.
Ian Madden, Director of Retail said: "As a surfer / wakeboarder it's a great opportunity to work with Extreme Sports Channel - the voice of a new generation - and build a great business with global impact."
For further details on Extremepie - The Shop please contact:
Roger Moon, Director of Operations
Tel: 01243 674832
Email: roger@extremepie.com
Ian Madden, Director of Buying
Tel: 01243 674831
Email: ian@extremepie.com
About Extreme Group
The Extreme Group limited is the holding company for the Extreme Sports
Channel, Extreme.com, Extreme International, and the World Extreme Games. Extreme
Group Limited was formed in 1995, with the aim of supplying the world's broadcasters
with quality television programming. Today we are a very fast growing global
media group with a globally expanding Television Network, an internet business,
an international television production and distribution company and an events
business all detailed below. The Extreme Group has offices in the UK, The Netherlands
and USA.
Extreme Sports Channel
www.extreme.com The Extreme Sports Channel
is a globally expanding 24 hour 7 day a week sports television network that
features programmes and live events from the action, adventure and extreme sports
genres. It is a joint venture between the Extreme Group and United Pan-Europe
Communications Plc ? UPC (the largest cable operator in Europe, 9M subs). Delivered
via a network of satellites, the channel, initially launched in Amsterdam May
1999, is now broadcasting in 4 languages across 14 countries in Europe. Extreme's
global channel strategy is to launch the Extreme Sports Channel world wide.
Having very successfully done this in Europe with UPCtv we are close to announcing
other deals with operators in the rest of the world. The majority of the Channel's
programming is also cleared for Broadband and internet broadcast and this is
being developed via www.extreme.com.
www.extreme.com
www.extreme.com is the web site address
for the worldwide Extreme Sports Channel, also a joint venture with UPCtv and
is being run as a separate company. It will enhance the viewers experience of
the broadcast channel and act as the portal for the online extreme sports community.
Most of the Extreme Sports Channel content is cleared for Broadband and narrow
band streaming and www.extreme.com will
be the focal point for this. www.extreme.com
is also being developed as a fully interactive internet channel, which will
be supplied to all new carriage platforms globally thus extending and exposing
the brand very rapidly around the world.
Extreme International
www.extremeinternational.com
Extreme International has been specializing in the distribution of Extreme Sports
programmes for five years and we are now the world's leaders in this area. We
have stands at all the major Television Shows and are focused upon the production,
distribution, packaging and marketing of Extreme Sports, Adventure Travel, Nature
& Wildlife and Technology programming to the television industry We also supply
current video content to websites and portals world wide. As live streaming
has developed, Extreme International has secured exclusive internet, broadband
and ADSL distribution rights on individual programmes, live events, preparing
for the full development of convergence. As well as building an extensive network
and database of organisations and web sites looking for channels and video content.
Extreme International Internet Division
We also supply current video content to websites and portals world wide. As
live streaming has developed, Extreme International has secured exclusive internet,
broadband and ADSL distribution rights on individual programmes, live events,
preparing for the full development of convergence. As well as building an extensive
network and database of organisations and web sites looking for channels and
video content.
ABOUT UPCtv
UPCtv, based in Amsterdam, is the channel creation, marketing and distribution
arm of United Pan-Europe Communications (UPC). UPCtv offers a bouquet of quality
special interest channels to UPC and non-UPC cable and DTH operators throughout
Europe. In 1999 UPCtv launched six channels, which are distributed in a number
of European countries, Extreme Sports Channel (a joint venture with Extreme
Group), Film1, Club, Sport1, Avante and Reality TV (a joint venture with Zone
Vision). Two more channels, Innergy and Expo 24x7, launched last year.
For more information, logos or pictures from the Extreme Group please contact:
Lynn Seymour
Press Department
EXTREME GROUP
Tel +44 1787 479000
Fax +44 1787 479111
Email: info@extremeinternational.com
Web : http://www.extremeinternational.com