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10-10-2001

EXTREME SPORTS CHANNEL NOW LAUNCHES IN GREECE

The channel will be available on the Alpha Digital Synthesis platform to satellite (DTH) subscribers as part of their digital package throughout Greece. Versioning of the programme in Greek will begin early next year.

Alistair Gosling, Managing Director of The Extreme Group, said "We are delighted with the success and popularity of the Channel and very happy that Greece has joined the growing number of European countries that enjoy the best of the best in the world of Extreme Sports."

Phil Jones, Managing Director Europe of Extreme Sports Channel, said: "We are thrilled that our channel made it to Greece. Presenting cutting-edge series and gripping off-the-wall action, the Extreme Sports Channel will be the ultimate source for surfers, skaters, snowboarders and other sports fans all over Greece."

Extreme Sports Channel is the world's first television channel dedicated to extreme sports and lifestyle. 24 hours a day, 7 days a week of non-stop action from surfing to snowboarding, skateboarding to mountain biking. With an attitude that is adventurous, rebellious and spectacular, it is a unique combination of extreme sports and television, the biggest mass medium in the world.

Extreme Sports Channel Europe, initially launched in May 1999, is a joint venture between the Extreme Group and UPCtv, and is offered to cable and satellite TV subscribers in 48 countries and in 5 different languages.

EXTREME GROUP LTD : COMPANY PROFILE
Extreme was formed in 1995, with the aim of supplying the world's broadcasters with quality television programming. Today we are a fast growing global media group with 1) a rapidly expanding global television channel, 2) an internet business, 3) international television distribution business and 4) online and mail order shopping. The Extreme Group has offices in the UK, The Netherlands & USA.

Extreme Sports Channel Worldwide
The Extreme Sports Channel is a global 24 hour sports network that features programmes and live events from the action, adventure and alternative sports genres. In Europe it is a joint venture between the Extreme Group and United Pan European Communications ? UPC (the largest cable operator in Europe, 9M subs). Delivered via a network of satellites, the channel, initially launched in Amsterdam May 1999, is now broadcasting in 5 languages across 48 countries in Europe and Middle East, recently culminating in the UK launch on Sky.

WWW.Extreme.com
www.extreme.com is the web site address for the worldwide Extreme Sports Channel, and is being run as a separate company. It enhances the viewers experience of the broadcast channel and act as the portal for the online extreme sports community. The majority of the Extreme Sports Channel content is cleared for web streaming and www.extreme.com is the focal point for this streaming. www.extreme.com is being developed as a fully interactive internet channel, which will be supplied to web streaming platforms worldwide. Thus extending and exposing the brand very rapidly worldwide.

Extreme International
www.extremeinternational.com Extreme International has been specializing in the distribution of Extreme Sports programmes for five years and are now the world's leaders in this area. We take stands at all the major Television Shows and are focused upon the production, distribution, packaging and marketing of Extreme Sports, Adventure Travel, Nature & Wildlife and Technology programming to the television industry

Extreme International Internet Division
We also supply current video content to websites and portals worldwide. As live streaming has developed, Extreme International has secured exclusive internet, broadband and ADSL distribution rights on individual programmes, live events, preparing for the full development of convergence. As well as building an extensive network and database of organisations and web sites looking for channels and video content.

The World Extreme Games
The World Extreme Games (WEG) 2000 was staged as the alternative Olympics in Melbourne, Australia from December 1 to 3 and brought together the top extreme sports athletes from around the world. WEG 2000 was a truly global event providing top quality programming for television stations worldwide and our Extreme Sports Channel. This was coordinated and delivered by Extreme International, our international television distribution company and successfully broadcast into 345 million homes across 5 continents and in more than 100 countries. Additionally 100 million homes were delivered daily by APTV news feeds and it was also covered by 64 newspapers, 58 feature magazines, 35 newscasts, 27 websites and 21 radio shows. The next World Extreme Games will take place during the summer of 2002 (location to be finalised).

ExtremePie The Shop
Extreme Retail Ltd trading under the name Extremepie (www.extremepie.com) is the first in a new breed of multi channel retailers utilising t commerce (coming soon), e commerce (extremepie.com), and mail order (catalogue) to provide the platform for a Pan European retail network, servicing the extreme sports way of life. www.extremepie.com covers all extreme sports and include snowboarding, surfing, skating, moto X, body boarding, mountain biking, and lifestyle wear.

For more information, logos or pictures from the Extreme Group please contact:

Lynn Seymour,
Press Department,
EXTREME GROUP
Tel +44 1787 479000
Fax +44 1787 479111
Email: info@extremeinternational.com
Web : http://www.extremeinternational.com