02-28-2002
Extreme Sports Channel has won the TV rights for the legendary extreme sports event, the Gravity Games.
The event, one of the largest in the world with prize money totalling $1,000,000 and a worldwide TV audience of over 120 million including NBC in the US, will be broadcast throughout the month of March.
The Gravity Games, successfully broadcast on BBC in the UK last year, has made the transition to Extreme Sports Channel. The best of the action from the 1999 and 2000 games will be screened throughout the month, climaxing with the coverage of the 2001 Games in the last week.
The Gravity Games captures the lifestyle of extreme sports with 250 world-class athletes from 17 countries competing in 16 events, including BMX, aggressive inline skating, skateboarding, street luge, wakeboarding and freestyle motocross.
Andy Warkman, Head of Programming and Acquisitions for the Extreme Sports Channel, said: "This is a fantastic coup for us. The Gravity Games is highly respected and considered by many as the Extreme Sports Olympics. The event encompasses the best of extreme sports action and fits well with our other prestigious events, as well as opening up a number of exciting sponsorship opportunities".
Extreme Sports Channel is the world's first channel solely dedicated to round
the clock coverage of extreme sports and lifestyles from around the globe. It
is currently available across 48 counties in 5 languages and expanding rapidly.
EXTREME GROUP LTD
Extreme was formed in 1995, with the aim of supplying the world's broadcasters with quality television programming. Today we are a fast growing global media group with 1) a rapidly expanding global television channel, 2) an internet business, 3) international television distribution business and 4) online and mail order shopping. The Extreme Group has offices in the UK, The Netherlands & USA.
Extremepie.com - the shop
Extremepie (www.extremepie.com) is the first in a new breed of multi channel
retailers utilising tv commerce (coming soon), e commerce (extremepie.com),
and mail order (catalogue) to provide the platform for a Pan European retail
network, servicing the extreme sports way of life. www.extremepie.com covers
all extreme sports and include snowboarding, surfing, skating, moto X, body
boarding, mountain biking, and lifestyle wear.
Extreme Sports Channel Worldwide
The Extreme Sports Channel is a global 24 hour sports network that features
programmes and live events from the action, adventure and alternative sports
genres. In Europe it is a joint venture between the Extreme Group and United
Pan European Communications ? UPC (the largest cable operator in Europe, 9M
subs). Delivered via a network of satellites, the channel, initially launched
in Amsterdam May 1999, is now broadcasting in 5 languages across 48 countries
in Europe and Middle East, recently culminating in the UK launch on Sky.
WWW.Extreme.Com
www.extreme.com is the web site address for the worldwide Extreme Sports Channel,
and is being run as a separate company. It enhances the viewers experience of
the broadcast channel and act as the portal for the online extreme sports community.
The majority of the Extreme Sports Channel content is cleared for web streaming
and www.extreme.com is the focal point for this streaming. www.extreme.com is
being developed as a fully interactive internet channel, which will be supplied
to web streaming platforms worldwide. Thus extending and exposing the brand
very rapidly worldwide.
Extreme International
www.extremeinternational.com Extreme International has been specializing in
the distribution of Extreme Sports programmes for five years and are now the
world's leaders in this area. We take stands at all the major Television Shows
and are focused upon the production, distribution, packaging and marketing of
Extreme Sports, Adventure Travel, Nature & Wildlife and Technology programming
to the television industry.
For more information see our B2B website:
www.extremeinternational.com
For more information, logos or pictures from the Extreme Group please
contact:
Lynn Seymour,
Press Department,
EXTREME GROUP
Tel +44 1787 479000
Fax +44 1787 479111
Email: info@extremeinternational.com
Web : http://www.extremeinternational.com