19-06-2002
EXTREME HITS THE BIG FIVE 0
Extreme Sports Channel celebrates availability in fifty countries and anounces new athletic sponsorship deals.
The Extreme Sports Channel is pleased to announce continuing expansion across Europe, bringing the total number of countries receiving the channel up to fifty additionally the channel has announced the sponsorship of new athletes in the fields of wakeboarding and surfing.
Brothers Nick and Julz Heaney are the first wakeboarders to join the prestigious ESC team. Nick, who won gold at the first stop of the European Wakeboard Tour in Italy said, "We watch the channel a lot when we're in Europe and hear so many people raving about it, so to be a part of that is great." Welcome additions to the surfing team are Robyn Sunshine Davies, 26, and Reuben Ash, 14. Robyn is the four times ladies English Surf Champion who also currently holds third position on the World Qualifying Series, the highest ever ranking achieved by a British female, while Reuben is a star of the junior surfing circuit and is widely tipped to be a future champion of the international scene.
The new sports sponsorship deals commemorate Extreme Sports Channel breaking the half century barrier with new deals struck with Telia Stofa A/S, one of Denmark's leading cable operators and in Finland, via Suomen 3KTV and Turun Kaapelitelevisio Oy.
Expanding the reach of Extreme Sports Channel eastwards, the channel is now featured on ZAO Kosmos TV and ZAO Comcor TV systems in Russia. In May, the channel also launched on cable systems SIA FAO in Latvia, ET Super Max in Bulgaria, UAB Trigeris, UAB Kabeliniai, Salmija Ltd. and Kelmes Kabeline Televizija in Lithuania, all in their respective basic tiers.
Al Gosling, CEO Extreme Group, says "Breaking the 50 countries barrier is a serious mile stone for us: it is due to the hard work and dedication of everyone here and the massive popularity of action sports. It really shows the channel has massive potential world wide and crosses all cultural boundries. It is proof that this is what people want."
Further Information
Extreme Group Ltd.
Extreme was founded by Al Gosling in 1995, with a passion for the action
sports space and the aim of supplying the world's broadcasters with quality
television programming. Today, The Extreme Group is a fast growing collection
of companies focused on the Ex Brand and the action sports space. The Extreme
Group (www.extreme.com/group) has
offices in the UK, The Netherlands & USA.
Extreme Sports Channel
The Extreme Sports Channel is a global 24 hour sports network that features
programmes and live events from the action, adventure and alternative sports
genres. Delivered via a network of satellites, the channel, initially launched
in Amsterdam May 1999, is now broadcasting in 8 languages across fifty countries
in Europe and Middle East. Prior to launching the 24/7 channel in the USA, Extreme
Group has launched a weekly 2 hour branded block on Fox Sports Net USA broadcasting
into 78M homes. Additionally the Channel will be expanding into Latin America
and Asia Pacific during 2002/2003.
Extreme International
Extreme International (www.extremeinternational.com)
has been specialising in the distribution and production of Extreme Sports programmes
for seven years and are now the world's leaders in this area. We take stands
at all the major Television Shows and are focused upon the production, distribution,
packaging and marketing of Extreme Sports, Adventure Travel, Nature & Wildlife,
Music and Technology programming to television channels globally.
WWW.Extreme.com
www.extreme.com is the web site address
for the Extreme Sports Channel, run as a separate company. It enhances the viewers
experience of the broadcast channel giving schedules information, programme
details and advice on how to get connected to the channel. It acts as a portal
for the online extreme sports community offering competitions, free give aways,
an online shop with great bargains and up to date news.
ExtremePie The Shop
ExtremePie: The Shop (www.extremepie.com)
is a new multi channel retailer utilising tv commerce, e commerce (extremepie.com),
and mail order (catalogue) selling extreme sports goods to customers worldwide.
ExtremePie: The Shop covers all extreme sports including snowboarding, surfing,
skating, moto X, body boarding, mountain biking, and sells lifestyle wear from
the top manufacturers such as Quiksilver, Billabong, DCs, Vans, Airwalk, Reef
and Ex Gear.
Ex Gear
Ex Gear has taken the essence of the Channel to create clothing and equipment
designed for maximum style and comfort within the extreme sector. Ex Gear will
be launched July 10th 2002 across Europe and then rolled out worldwide as the
Channel expands globally and will be available through Mail Order Catalogue,
Extremepie.com and via selected dealers worldwide.
Extreme Drinks
Extreme Drinks (www.extremedrinks.com)
are the dynamic drinks company inspired by the Extreme Sports Channel and the
'EX' brand. Extreme Drinks are initially launching three alternative soft drinks:
'Energy', 'Sport' and 'Chillout' each providing a different and intense effect.
'Energy' is an energy drink that delivers a massive adrenaline fuelled hit,
'Sport' is a new generation sport/endurance drink containing the cutting edge
ingredient 'Hyprol' which stimulates muscles and speeds recovery. 'Chillout'
a completely new and unique drink containing camomile and valerian and other
herbal sedatives that will calm you down when you're stressed out and tired.
Packaged in slick 250 ml cans with the notorious 'EX' brand, Extreme Drinks
are set for a high impact launch in the last quarter 2002.
Ex Events
EX Events is the events division of the Extreme Group created to plan,
organise and stage extreme sports events. Including single events such as the
Word Extreme Games and Series or World Tours etc. This company is a joint venture
between Extreme Group and Sportsvision, who currently run the Rip Curl Newquay
Boardmasters.
For more information, logos or pictures from the Extreme Group please contact:
Lynn Seymour,
Press Department,
EXTREME GROUP
Tel +44 1787 479000
Fax +44 1787 479111
Email: info@extremeinternational.com
Web : http://www.extremeinternational.com