9
th Feburary 2003

PRESS RELEASE:
Extreme's H2O No Gas cleans up at the Bottled Water World Awards

Extreme Drinks H2O No Gas water wins Best Packaging Innovation and is second in the Overall Best Concept at the Bottled Water World Awards at the Champs Elysee in Paris.

H2O No Gas triumphed over 81 separate entries to win Best Packaging Innovation, and only missed out on first place in the overall concept category by a tiny margin. The newcomer H2O No Gas beat many more established rivals including water products from Cadburys Schweppes, Coca Cola, Nestle/Vittel, Highland Spring and Perrier. Its greatest accolade came from Bottled Water World Magazine itself which claimed that 'like many of the best ideas, it seems so obvious now it has been developed.' (Issue 22, Jan-Feb 2004.)

After discovering that EX H2O No Gas had made it into the final three in both categories, the entire Extreme Drinks team decamped itself to Paris (any excuse, eh?) With much scrubbing (and forced exit from the usual flip flops and t-shirts) Extreme Drinks were ready to go party at the awards ceremony. The countdown to the results was nail-bitingly tense, with a deafening cheer meeting the announcement that Extreme H2O No Gas had won. Tim Day MD, Extreme Drinks accepted the award, making a heartfelt thank you to everyone involved in its development and delivery. They refused to go the easy route and just drop the Extreme logo on a conventional bottle. Instead they created a water product that would actually be practical, whether you're snowboarding, skating, clubbing or simply on the move. More suited to dancing on tables, than dining at them, Extreme H2O No Gas ensured the post-awards party went with a bang.

Editorial Note:
Extreme Drinks produces an innovative range of functional drinks using style, simplicity and the best natural ingredients from around the world. Founded by Al Gosling and Tim Day in January 2003, Extreme Drinks aims to provide liquid solutions for every situation. Extreme Drinks is part of the Extreme Group www.extrememediagroup.com that owns the Extreme Sports Channel, broadcasting to over 60 countries in 10 languages.

Extreme Energy www.extremedrinks.com/exdrinks_energy
Formulated to deliver an intense physical and mental energy boost, extreme energy uses an original combination of Kombucha (Asian fermented tea), Siberian ginseng and guarana.

Extreme Chillout www.extremedrinks.com/exdrinks_chillout
Created to aid relaxation, recovery and all round chilling. The gently carbonated, soothingly delicious drink contains camomile, valerian, lemongrass and St. John's Wort to calm you down and chill you out.

Extreme Enduro www.extremedrinks.com/exdrinks_sport
A new generation technical sports drink, that rehydrates faster and enables muscles to recover 50% faster due to the ICI developed, ground breaking plant protein, Hyprol.

Extreme H2O No Gas www.extremedrinks.com/exdrinks_water
Created more for the kind of use when dancing on tables rather than dining at them, the ergonomic hip shape flask design is bolstered with a lo-profile clip, designed to fix onto clothing and is filled with pure artesian mineral water from the Rockhead Spring in Buxton.

WOKKA SAKe www.extremedrinks.com/terms
Blended from an original recipe of pure, triple-distilled grain vodka and the finest Japanese saké, WOKKA SAKé is best served chilled for a truly inspirational drinking experience.

For further press information, high res pictures or samples contact:

Helen Bay
Tel: +44 207 886 0780
helen@extremedrinks.com
www.extremedrinks.com