2nd March 2004

EXTREME SPORTS CHANNEL APPOINTS IN-HOUSE PR

Extreme Sports Channel, the 24-hour lifestyle TV station, brings its public relations in-house with the recruitment of extreme sports specialist, Zoë Curbishley.

Zoë comes to the newly created position from her former role as a freelance consultant where, since April 2002, her clients have included Extreme’s brand extensions such as last year’s collaboration with Warner Strategic Marketing for the CD compilation, ‘Skate to Hell’.

Reporting to European Head of Marketing & PR, Julie Hicks, Zoë will be responsible for Extreme Sports Channel’s PR interests such as the management of the UK press function and the Channel’s team of world-class athletes.

Julie Hicks, European Head of Marketing and PR of Extreme Sports Channel, commented: “As the channel is continually growing bringing the PR in-house was a natural progression and I am delighted to have Zoë as part of the team. I know that Zoë will add both knowledge and passion to her new role. “

ABOUT EXTREME SPORTS CHANNEL

Extreme Sports Channel is the world's first television channel totally dedicated to the world’s fastest growing participatory sports and the music, fashion and way of life that accompanies them. The channel showcases non-stop action from surfing to skateboarding, snowboarding to BMX, and Moto–X to Base Jumping. Extreme is adventurous, rebellious and spectacular, embodying the attitude and the lifestyle of extreme sports participants themselves.

Extreme was launched on 1st May 1999 and is now available in 52 countries across Europe, the Middle East and North Africa. It transmits in 10 languages and broadcasts 24 hours a day, 7 days a week to nearly 17 million households.

Extreme Sports Channel Europe is a joint venture between chellomedia Pay TV (www.chellomedia.com) and Extreme Group (www.extrememediagroup.com).