Monday, 8th March 2004

EXTREME HOOKS UP WITH ACTIVISION AND SCOTT FOR SPRING SPONSORSHIPS

Extreme Sports Channel has agreed on two separate sponsorship deals for primetime programming blocks this spring, with gaming house, Activision and mountain bike manufacturer, Scott sponsoring Extreme’s Petrolheads Zone and MTB Zone respectively.

The Petrolheads Zone, which includes top moto-x programming and runs from mid-March until the end of April, is being used to launch Activision’s latest fuel-filled multi-platform title, MTX Mototrax. Concurrently, the brand new MTB Zone, which runs daily through primetime in March and April, is sponsored by Scott to promote the launch of their new concept Genius frame. Both sponsorship packages comprise on-air sponsorship billboards, competitions in relevant programming blocks and web-based promotions.

The Channel’s tightly targeted audience in the UK makes it one of the most efficient and pure marketing environments for affluent 16 – 34 year old men, beating most other sport and music channels.

Will Vicary, Extreme Sports Channel’s Commercial Director says, “Working with industry brands such as Scott and Activision is great because it demonstrates how effectively we reach the opinion-forming, high-consuming audience. These sponsorship opportunities are a relevant and credible option for companies wanting to efficiently target a maximum number of savvy and industry-responsive individuals.”

ABOUT EXTREME SPORTS CHANNEL

Extreme Sports Channel is the world's first television channel totally dedicated to the world’s fastest growing participatory sports and the music, fashion and way of life that accompanies them. The channel showcases non-stop action from surfing to skateboarding, snowboarding to BMX, and Moto–X to Base Jumping. Extreme is adventurous, rebellious and spectacular, embodying the attitude and the lifestyle of extreme sports participants themselves.

Extreme was launched on 1st May 1999 and is now available in 52 countries across Europe, the Middle East and North Africa. It transmits in 10 languages and broadcasts 24 hours a day, 7 days a week to nearly 17 million households.

Extreme Sports Channel Europe is a joint venture between chellomedia Pay TV (www.chellomedia.com) and Extreme Group (www.extrememediagroup.com).