EXTREME ENTERTAINMENT LAND GUMBALL 3000 RIGHTS
8pm May 5 2004

'It's grease, glamour and guts in equal measures' Burt Reynolds

Extreme Entertainment, the Tv Distribution division of the Extreme Group and one of the worlds leading TV programme producers and distributors start to film the Gumball 3000 rally tonight following signing a long term exclusive deal for the television rights to the now legendary marathon driving event, the Gumball 3000 rally.

The race which sets off from Paris tonight at 8 pm CET will see 150 of the worlds fastest super cars with celebrity drivers cover 3000 miles across France, Spain and Morocco and back to France in the next six days. The cars involved rank amongst the world's most amazing with Ferraris, Lamborghinis and Bentleys, racing alongside highly modified vehicles such as the nitrous-injected VW Campervan that will be taking part this year.

This year's event the contestants will take a breakfast with the Real Madrid football team, party with the King of Morocco, and take in the Barcelona Grand Prix before crossing the finishing line in Cannes France the day before the Film festival.

The line-up includes actors Burt Reynolds and Orlando Bloom, rapper Pharrell, model Jodie Kidd, as well as most of the original Jackass cast. There will also be very strong representation from the Extreme Sports community, with skateboard gurus Tony Hawk and Bucky Lasek, Dave Mirra, Travis Pastrana, Carey Hart, Corey Nastasio and last but not least, Bam Margera from Viva La Bam all taking part in the rally.

Gumball 3000 has proved to be a TV ratings winner in recent years, and when presenters from MTV prankster show Jackass took part in the event it drew in MTV USA's highest audience for the year.

Extreme is producing a one-off 90 minute and a series of 6 x 30 minute programs covering the madness and happenings that make the Gum ball what it is, all of which is available for sale on a world wide basis.

Ben Barrett, MD of Extreme Entertainment, said "We are very pleased to have entered into this long term agreement and to be working with this high profile international event. The Gumball brand fits very well with our own, and in line with the Gumball organizers, we see great opportunities across multiple platforms, and have big plans for where we can take this event over the next few years."

The London-based company recently repositioned itself as a factual producer and distributor, adding more genres to its portfolio. Extreme now covers science & technology, travel & adventure, lifestyle and factual. Extreme are currently concluding negotiations with a number of broadcasters worldwide to broadcast this years Rally.

Editorial Note:
Extreme Entertainment, part of the Extreme Group ( http://www.extrememediagroup.com ) aims to provide the Domestic and International market place with entertaining, high quality, innovative content in a wide variety of genres. By establishing creative partnerships globally, Extreme Entertainment aims to harness the best elements of the Producer ? Distributor relationship in order to produce programming of excellence for established and emerging platforms. Extreme has added new genres to its portfolio, and has established its entertainment umbrella, adding Science & Technology, Travel and Adventure and more recently Lifestyle and Factual. With an authentic position in the global market, Extreme Entertainment counts National Geographic, Discovery, Sony Pictures Entertainment, Fox and Channel 4 & Five in the UK amongst its clients.

http//:www.extreme-entertainment.tv