EXTREME RALLY AROUND LATEST PRODUCTIONS
Wednesday 5th May 2004

Extreme Sports Channel’s Managing Director, Phil Jones has announced two further original productions to be aired this summer: Gumball 3000 and Come Out and Play: Skate Punk and Epitaph.

‘Gumball 3000’ (6 x 30 mins) which NBC News described as “the most glamorous and notorious rally ever staged” has been co-commissioned by Extreme Sports Channel and sister distribution company Extreme Entertainment. The six-day celebrity road trip last year culminated in over $50,000 worth of speeding fines and 14 arrests, and this year sees the drivers racing from Paris to the Sahara and back in just six days. The series is produced by Sunset & Vine and features high-speed stars such as skateboarding supremo Tony Hawk, ex-Atomic Kitten Jenny Frost, and Jackass stars Bam Margera and Johnny Knoxville.

The Channel will premiere Gumball 3000 this July in the UK and Europe and Extreme Entertainment will be distributing the programmes globally.

A further commission, ‘Come Out and Play: Skate Punk and Epitaph’ (1 x 60 mins) produced in-house by Julie Carver, and spotlighting the legendary American independent record label that brought us a generation of skate punk bands such as The Offspring, Bad Religion and Pennywise. The hour-length special features videos and exclusive interviews with some of the label’s most prominent artists and sees Radio 1’s Mike Davies in his first role as a TV presenter.

Commenting on these latest commissions Phil Jones said, “Both these commissions demonstrate our desire to expand the character of Extreme.

The attitudes and personalities of our sports have been widely adopted by so many so enthusiastically, that we’ve responded with a range of programming to reflect this. Both Gumball 3000 and the Epitaph record label are known for their independent, irreverent and rebellious streaks – and that’s why some of the biggest names in our sports are their participants and ambassadors.

It’s also the reason why they have found a home at Extreme Sports Channel.”

ABOUT EXTREME SPORTS CHANNEL
Extreme Sports Channel is the world's first television channel totally dedicated to the world’s fastest growing participatory sports and the music, fashion and way of life that accompanies them. The channel showcases non-stop action from surfing to skateboarding, snowboarding to BMX, and moto–x to base jumping. Extreme is adventurous, rebellious and spectacular, embodying the attitude and the lifestyle of extreme sports participants themselves.

Extreme was launched on 1st May 1999 and is now available in 52 countries across Europe, the Middle East and North Africa. It transmits in 10 languages and broadcasts 24 hours a day, 7 days a week to nearly 17 million households.

Extreme Sports Channel Europe is a joint venture between chellomedia Pay TV (www.chellomedia.com) and Extreme Group (www.extrememediagroup.com).