HURLEY AND EXTREMEPIE.COM ANNOUNCE NEW PARTNERSHIP DEAL

Hurley and ExtremePie.com have teamed up to launch a new breed of on-line action sports concept store. In an unprecedented move ExtremePie.com and Hurley are launching the first online shop-in-shop where Hurley will have a fully branded shop within the Extremepie.com web site. Launching in July 04 it will be totally dedicated to the latest product and lifestyle from this core American surf/skate/moto-X brand. Shoppers will be able to access the Hurley range quickly and easily and have everything delivered direct to them where ever they are.

Hurley.com has recently been re-designed to support this summer's launch into Europe with improved product information, rider news and updates. The site will also feature a shopping banner that will link directly to the Hurley shop-in-shop on Extremepie.com. This exclusive and mutually
beneficial association is sure to drive brand awareness and sales into the Winter 2004 season and beyond.

Al Gosling, CEO of Extreme Group explains

"It is great to see Hurley take advantage of ExtremePie.com's experience, infrastructure and proven track record to deliver. The fact that the
internet is now the fastest growing retail channel combined with Extreme Sports Channel's ability to drive traffic puts Hurley well ahead of the
competition" Hurley believe the main benefits of this association will be reaped by their consumers across Europe, who will have easy, direct access to the Hurley range and be able to shop securely on-line.

Notes for the Editor

Extreme Retail is the retail division of the Extreme Group (Guys behind the Extreme Sports Channel) it owns and runs Extremepie.com. Founded by Al
Gosling, Ian Madden and Roger Moon it launched in July 2001, and is now Europe's most successful online and mail order surf / skate / snow
retailer. Set up to cater to the needs of millions of surfers, snowboarders, skateboarders and BMXers worldwide, with every thing you need
from board shorts to bikinis, flip-flops to beanies, offering the best range of action sports clothing on or offline. Operating from a state of
the art warehouse, Extremepie.com houses over 80 of the hippest brands including Quiksilver, Ex-Gear, Billabong, Animal, Vans, DCs, Osiris and
O'Neill, mixing the big, high-demand brands with some less known innovators of the scene. During 2004 Extreme retail are actively rolling out its
online shop offering across Europe and building and operating online stores for some of the worlds leading surf skate and snow brands.

Extreme Retail http://www.extremepie.com

Extreme Group http://www.extrememediagroup.com