For
release November 2004 EX-PARKS
– RIDE INTO TOWN
We
are pleased to announce that our first EX-Skate Park is up and rolling.
We pinpointed that there was a lack of good quality skate parks
in the UK and so the wheels were set in motion for our EX-Parks
concept.
Our vision turned into reality sooner than anyone expected due to
our recent acquisition of 22 Legends Surf Shops back in September.
Attached to one of the shops located in the Xscape Castleford centre
was a partially developed skatepark. With some redesign, recruitment
of top staff and re branding of the outstanding facility to include
the Extreme brand we are now pleased to announce that our doors
have been open for business since the start of November and we have
had over 4000 skaters and over 10000
spectators through the doors.
Ed Reeve the skatepark manager commented, "Customer response
to the park is good, especially from the younger children and their
parents. However, it is apparent that we are beginning to attract
an older, better standard of skater, probably due to word getting
round the skate community that the facility is actually a pleasant
place to skate with friendly staff and a good atmosphere."
The team at EX Parks has front-line experience in sports and leisure
facilities management: health clubs, leisure centers, swimming pools,
skateparks, cable parks, and has even set up and operated time-limited
trial venues.
Al Gosling commented that "Its great to see our vision of a
great skatepark in the UK already happening"
EX Parks aims to redefine skateparks, pioneering the new generation
of high quality indoor urban-based extreme sports theme parks across
Europe. Each skate park is anchored around a huge indoor skatepark
for skateboards, inline skating and BMX, with fashion retail, hardware
sales and food and drinks all under one roof, with a good viewing
area that allows spectators to participate in the experience.
Extreme Sports offer us the opportunity to perform and achieve without
being held back by a team. Traditional team sports are about team
spirit, cooperation, character building, and group competition.
Extreme sports are rooted in an opposite set of values: individualism,
self-achievement, defiance, thrill seeking and fun. Ex-Parks simply
allow us a venue within which to express these values. While facilities
for teams exist all over the UK we aim to bring customers the premier
solution for all their Extreme Sports needs.
NOTES
FOR THE EDITOR
Extreme Shops is the new high street shop chain,
established from the recently acquired the assets of Legends Surf
Shops PLC. We are now planning to re brand the Legends shops using
the Extreme Brand and with the great people already in place build
the UK’s leading chain of Extreme Sports Shops. Offering a
similar range and the great customer service that Extremepie.com
offers, Extreme Shops will be the newest freshest chain to hit the
UK high street
Extreme
Retail http://www.extremepie.com
Extreme
Group http://www.extrememediagroup.com
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