Press Release: 23rd March 2005

EXTREME DRINKS ATTENDED IFE, 12-15 MARCH 2005 @ EXCEL, LONDON
Extreme Drinks were at IFE Stand Number 4907

We have just returned from IFE 2005, after launching Extreme Drinks two years ago @ IFE: Extreme Drinks, the innovative and dynamic soft drinks company from the Extreme Group, has come a long way, grown substantially and is now one of the leading functional soft drinks company's in the world.

We have successfully rolled out our innovative and exciting range of drinks in over 16 countries Worldwide and are continuing with 5 more on target. Our drinks have been designed to taste better, (confirmed in taste tests in June 2004 - 99% of respondents preferring Extreme Energy to other energy drinks in blind tests) look better (confirmed by the Daily Mail, November 2004, and listed in some of the world's top style bars, hotels, clubs and shops around the World) and more functional (scientific research (including that done by ICI) confirming positive physical attributes of our products) than any other in their respective field.

Our Water, EX H20, (our award winning water) was also presented at IFE and proved to be a huge success with its unique and stylish design capturing much attention among the guests at the show. We had a fantastic few days at the show and all our drinks went down very well with everyone.

THE DRINKS
Extreme Drinks a range of drinks like no other. 'We listened to the words of top extreme sports athletes, and then applied this logic to create an
innovative, groovy and natural range of functional drinks to support them. From the award winning EXH2O to the completely natural Extreme Energy with Kombucha The range of Extreme Energy, Extreme Chillout, Extreme Enduro and EXH2O delivers the most effective and funktional hits available anywhere.

Extreme Energy - http://www.extremedrinks.com/exdrinks_energy.htm
Extreme Energy, our flagship product is the great natural energy drink from Extreme drinks and is formulated to deliver an intense physical and mental energy boost, Extreme Energy uses an original combination of Kombucha (Asian fermented tea), a fruity elixir first drunk by Chinese warriors during the Qin Dynasty and referred to as a remedy for immortality or ' The Divine Tsche', Siberian ginseng and guarana (contains natural caffeine). It's the Kombucha, which gives the drink an awesome taste and contributes to an overall feeling of well-being. A high-powered, safe energy drink without the hype or the taurine.

With no taurine or artificial ingredients the drink is a great healthy take on the Energy Drinks scene. A welcome change for weary consumers, looking for that much needed boost that leaves one feeling refreshed and revitalized, unlike some of our more bullish rivals, which have been known to leave people trodden on.

Extreme Chillout - http://www.extremedrinks.com/exdrinks_chillout.html
Created to aid relaxation, recovery and all round chilling. This gently carbonated, soothingly delicious drink contains camomile, valerian, lemongrass designed to calm you down and chill you out.

Extreme Enduro - http://www.extremedrinks.com/exdrinks_sport.htm
A new generation technical sports drink, that rehydrates faster and enables muscles to recover 50% quicker than other sports drinks due to the ICI developed, ground breaking plant protein, Hyprol.

EX H2O - http://www.extremedrinks.com/exdrinks_water.htm
This award winning style water was created more for the kind of use when dancing on tables rather than dining at them. Its' ergonomic hip shape flask design is bolstered with a lo-profile clip, designed to fix onto clothing and is filled with pure artesian mineral water from the Rockhead Spring in Buxton. Perfect for hydration on the move.

For further press information, high res pictures or samples contact:

The Press Team
Tel: +44 207 244 1000
press@extremeinternational.com
www.extremedrinks.com

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