Press Release: 10th May 2005

EXTREME ENERGY DOES THE GUMBALL 3000!
FOR FULL PRESS RELEASE AND PICTURES PLEASE CLICK HERE:
http://www.extremedrinks.com/news/gumball_3000.htm

Extreme Energy has signed a deal to be the exclusive and official energy drink suppliers of the 2005 ‘Gumball 3000’ Rally. Fuelling the 3000-mile road-trip from London to Monaco. Helping the drivers to STOP, REVIVE & SURVIVE!

“Driving for long periods each day Extreme Energy is a perfect top up to keep all the drivers alert and safe” Maximillion Cooper, Gumball 3000 Founder

The hi-jinks start in London on Friday 13th May at the Gumball Palace in Bloomsbury Square, with Extreme Energy fuelling the guests at the Global Premiere of the Gumball Movie ‘6 Days in May’. The premiere will be followed by the ‘party to end all parties’ with Jamiroquai performing live, along with a star-studded night including Sammy Jo (Scissor Sisters Tour DJ), Tyler James, soul diva Kym Mazelle, hip hop stars Aphletik and the Cuban Brothers!

The following afternoon, Saturday 14th May, all 120 amazing cars, including Ferrari Enzo’s, Pagani Zonda’s, Lamborghini’s, Porsche GT’s, to old Aston Martin’s, Rolls Royce’s, Bio-Diesel Hybrid's and even the General Lee will park up on display on Waterloo Place off Pall Mall for all the public and fans to enjoy!

Extreme Energy will be there to provide all 250 drivers, celebrities, pimps and hustlers, glitterati and playboys such as Johnny Knoxville, Jamiroquai’s Jay Kay, Supermodels Caprice and Jodie Kidd, Kill Bill film star Daryl Hannah, Bez from 'The Happy Mondays' and DC Shoes skateboard legend Rob Dyrdek with enough Extreme Energy before they embark on the first stage of the 3000 mile route. Come down and see the start as F1 driver Jenson Button waives the flag as they head off, first destination – Prague!

From Prague the rally carries on through Vienna to Budapest, lapping the Hungaroring F1 circuit, and onto Dubrovnik before crossing the Adriatic Sea and into Italy. The ‘wacky races’ parade then descends around Italy’s southern-most tip, and around “The lady’s boot” before lapping Sicily and heading north to Rome, where the penultimate party takes place.

After a week on the road, drivers cross the finish line after completing 3000 miles in Monaco’s glamorous Casino Square on the evening of Friday 20th May – ready to party the weekend away on the Gumball Superyacht!

Extreme Drinks Head of Marketing Jamie Afnaim “Extreme Energy is perfect for fuelling anything from Riders, Drivers & Athletes to Pimps, Superstars & Playboys and with Gumball 3000 as the ultimate rally this is the perfect platform to do so. This kind of event is right where we should be, in the thick of it!!”

Gumball 3000 will be shown on the Extreme Sports Channel this Summer, and in the meantime www.extreme.com will bring you live updates from the road!

Editorial Note:
Al Gosling, founder of the Extreme Sports Channel, and Tim Day, MD Extreme Drinks, set out to create a range of drinks like no other. With Extreme Drinks they have managed just that, producing an innovative range of functional drinks using style, simplicity and the best natural ingredients. Founded in January 2003, Extreme Drinks provides liquid solutions for every situation, whether pushing it to the max in your chosen sport, or out clubbing all night long.

Extreme Drinks are now, or will be shortly, available in the USA, France, UK, the Netherlands, Luxembourg, Belgium, Switzerland and New Zealand. Extreme Drinks is part of the Extreme Group (http://www.extrememediagroup.com) that owns the Extreme Sports Channel, broadcasting to over 60 countries in 10 languages.Extreme Energy ( http://www.extremedrinks.com/exdrinks_energy.htm )
Formulated from natural ingredients to deliver an intense physical and mental energy boost, Extreme Energy uses an original combination of Kombucha (Asian fermented tea), Siberian ginseng and guarana. Pure Energy!

Extreme Chillout
( http://www.extremedrinks.com/exdrinks_chillout.html )
Created to aid relaxation, recovery and all round chilling. The gently carbonated, soothingly delicious drink contains camomile, valerian, lemongrass and St. John's Wort designed to calm you down and chill you out.

Extreme Enduro
( http://www.extremedrinks.com/exdrinks_sport.htm)
A new generation technical sports drink, that rehydrates faster and enables muscles to recover 50% quicker than other sports drinks due to the ICI developed, ground breaking plant protein, Hyprol.

Extreme H2O No Gas
( http://www.extremedrinks.com/exdrinks_water.htm)
This award winning style water was created more for the kind of use when dancing on tables rather than dining at them. Its’ ergonomic hip shape flask design is bolstered with a lo-profile clip, designed to fix onto clothing and is filled with pure artesian mineral water from the Rockhead Spring in Buxton.

WOKKA SAKé
(http://www.wokasaki.com)
Winner of a triple gold award at the 2003 San Francisco Spirit Awards, WOKKA SAKé is blended from an original recipe of pure, triple-distilled grain vodka and the finest Japanese sake. WOKKA SAKé works incredibly well with a mixer, while its unique blend of Asian fruits ensures it is delicious served neat and chilled for a truly inspirational drinking experience.

For further press information, high res pictures or samples contact:

The Press Team
Tel: +44 207 886 0780
press@extremeinternational.com
www.extremedrinks.com