PRESS RELEASE

NOVEMBER 2005

THE INTERNET’S COOLEST WEBSITE, GETS A MAKEOVER
extremepie.com re-launches with a smooth new look and slick technology

extremepie.com, has re-launched with a fresh new look, more inline with the fashion lifestyle brands it stocks and a sharp move away from the grungy action sports image of its past.

It’s not only Trinny & Susannah giving makeovers, the team behind extremepie have totally re-vamped the look and feel of the site with slick new images, faster searches and speedier service; all in a much more user-friendly format. Gone are the outdated brands and old stock, instead a whole range of funky lifestyle brands have been added alongside the usual suspects like Roxy, Billabong and Quiksilver and other, more niche brands including Vans, Fenchurch, Hurley, Nixon, Gallaz, and Mambo.

extremepie is the first choice for anyone living or aspiring to the action sports lifestyle. Whether they’re surfing the sofa instead of Hawaii, watching ‘The OC’ instead of skating Huntingdon Beach, or just sat in the office dreaming of Canadian powder days – they’ll still be able to look the part.

New features of the website include loads more promotions, improved navigation and a personal customer wish list that can be emailed to friends and family – just in time for the all important Christmas shopping time. Behind the scenes they’ve spent masses on updating the technology, making it even easier to search for by type, size, brand, colour, price – eg, find a pair of black skate shoes in a size 10, see all items in a particular brand, or look at all makeup bags under £50.

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For further press info, high-res images, screengrabs or interviews contact:
Anna Penney, t: +44 (0) 207 244 1000; m: +44 (0) 7766 918900; e: anna@extreme.com / www.extrememediagroup.com

Notes to editors:

The Extreme Group was created in 1995 by Al Gosling, founder of the Extreme Sports Channel.
Extreme Shops Ltd is jointly owned by Aspen Capital and the Extreme Group and runs www.Extremepie.com, and Ex Stores a high street multiple selling action sports fashion and gear.